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A Wonderfully Unexpected Adventure

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On the Road with the Freixenet Tastings & Tapas Truck

Sonoma, CA (May 27, 2011) -- What could be more unexpected than sparkling wine from a food truck?  Joining the exciting mobile food revolution, Freixenet USA announces the launch of the Freixenet Tastings & Tapas Truck this June. The “Black Bottle Bubbly” will visit five east coast cities to introduce the first food truck created to share the beauty and versatility of cava, Spain's sparkling wine, one glass of Freixenet at a time.  As the first sparkling wine to go mobile, Freixenet recognizes that the food truck culture provides a unique and perfectly matched showcase to make sparkling wine accessible for everyday enjoyment, to highlight its fondness for food, and share Spain's love of nightlife.

The Freixenet Tastings & Tapas Truck will make several stops in each city to connect with consumers, offering them the opportunity to taste Freixenet sparkling wine, nibble on “tapas” and play games.  The Freixenet Tastings & Tapas Truck tour will provide occasions for people to discover how “wonderfully unexpected” Freixenet can be, whether they are tasting it for the first time or finding it again.

The Freixenet Tastings & Tapas Truck will be stopping in the following cities and venues:

Hoboken, New Jersey

  • Thursday, June 2    8pm-12am  The Brass Rail (135 Washington Street)
  • Friday, June 3    9pm-1am  One Republik  (221 Washington Street) 

Asbury Park, New Jersey

  • Sunday, June 5   4pm-8pm  Dauphin Grille (1401 Ocean Ave. at the Berkeley Hotel) 

Boston, Massachusetts

  • Friday, June 10   8pm-12am  Tapeo (266 Newbury Street) 
  • Sunday, June 12  12pm-8pm  Boston Gay Pride Festival/Stuart Street Block Party  (Stuart Street between Arlington and Berkeley) 

Baltimore, Maryland

  • Thursday, June 16   8pm-1am  The Get Down (701 South Bond Street) 

Washington, DC

  • Friday, June 24   9pm-1am  Sutra Lounge (2406 18th Street NW) 

 

Up to the minute tour updates and details, including “wonderfully unexpected” happenings along the way, can be followed at Freixenet's tour website, via Twitter and on Facebook.  Freixenet lovers all over the country can also join in the fun of the tour with the “Wonderfully Unexpected Photo Contest.”  Photos capturing spontaneous, everyday moments with Freixenet can be submitted to enter the contest for a chance to win prizes including a grand prize of a night on the town for two.  Complete rules will be available online.

Each bottle of Freixenet takes a minimum of three years to create from the grape to the glass and is made using the traditional method (the same process used for champagne).  Even with this unwavering focus on quality, Freixenet is still very wallet friendly, which, with its versatility, makes it the perfect wine for every day.  And lest you think sparkling wine is just for celebrating, Freixenet is a "wonderfully unexpected" pairing with spicy foods, barbecue, sushi, fried foods like pommes frites, and even popcorn. 

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Contact: Megan Duran
megan@janetkafka.com
214.373.1200

About Freixenet:
Freixenet (pronounced "fresh-eh-net"), best known for the "black bottle bubbly" Cordon Negro, is a family-owned company based just outside of Barcelona that traces its roots back to 1861. Under the leadership of the Ferrer family, the Freixenet Group is the global leader of sparkling wines made in the traditional method. Imported by Freixenet USA of Sonoma, California, wines produced by the Freixenet Group are sold in all fifty states.

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republik dc Baltimore Boston Tapas food truck sparkling wine cava Freixenet Tastings Tapas Truck Hoboken Asbury Park Photo Contest Brass Rail Langosta Lounge Dauphin Grille Mojitos Tapeo Boston gay pride get down Sutra Lounge Power Plant Live barbecue battle Freixenet

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