Mandator Celebrates World Usability Day

Mandator in Gothenburg is organising a seminar on World Usability Day, 14 November. Speakers from Volvo Car Corporation, mobile media company 3, Designstudio Öst and the Swedish National Board of Fisheries will talk about how their organisations have chosen to work with usability and the advantages it brings.
Tuesday 14 November 2006 has been named World Usability Day ( by the Usability Professionals' Association ( The aim of World Usability Day is to highlight the advantages of usability and to demonstrate how common products and daily interactions can be improved.

The theme for this year's World Usability Day is "making life easy"; a theme that will permeate more than 135 activities in 35 countries around the world.

"Despite all the different technology we find and take for granted in every home and workplace today, many products are still ridiculously difficult to use," says Karin Eklund, who is responsible for Usability at Mandator in Gothenburg. "The only possible explanation is that manufacturers and clients haven't realised the advantages of working proactively with usability. By arousing interest and increasing awareness about usability, Mandator wants to encourage easy-to-use technology."

"We're very pleased to be hosting a seminar on World Usability Day," says Helen Fredin, Business Unit Manager at Mandator's Gothenburg office. "Mandator realises the importance of a usability focus when designing IT solutions, as the benefits of such an investment are first reaped by users. We've been working with usability for almost 18 years and it feels natural for us to provide a forum to exchange experience in the field."

You can find more information about the event at

For more information, please contact:
Katarina Walter, Usability Specialist. Tel +46 70 287 31 10.