Fusion-Events strengthens teams in record-breaking year
Fusion-Events, the leading organiser of automotive ‘live’ brand experiences, enjoyed a record-breaking 2014 in its 25th anniversary year and strengthened its growing teams across the business.
Gianni Mason, managing director, Fusion-Events said: “While we celebrated our 25th anniversary year in style with a record-breaking turnover, more importantly we added a further ten members of staff, strengthening in all key areas including our events teams as well as our support departments comprising logistics, finance and administration.
“We now employ 26 members of staff and anticipate making several more appointments during the course of 2015. A paramount objective will be to carefully recruit the right staff so that we continue to meet the demands of our expanding client portfolio with the same dedication and enthusiasm our current clients have come to expect.
“This year we aim to build on our past success, reinforce our cultural values and ensure that we continue to consistently deliver an outstanding service to clients and exceed their expectations.”
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Fusion-Events is the leading event organiser of automotive ‘live’ brand experiences. On behalf of vehicle manufacturers, retail dealers and fleets, it organises experiential events, product launches, prospect sampling tours, product training and test drives.
The creative marketing consultancy has worked for top automotive marques including Audi, Bentley, Ford, Hyundai, Infiniti, Kia, Mazda, Porsche, Renault and Volvo. Its record test drive sales conversion rate stands at 76 per cent, almost 11 times more than the industry average.
Based in Bedford, Fusion-Events was established in 1989 to organise the famous corporate hospitality fly-drive track days, Driving Ambition. At its peak, the flight schedule of the Robinson R22 helicopter used was as busy as flights at London Heathrow Airport.
For more information, visit: www.fusion-events.com