August 10, 2007, Stockholm - EF, the Official Language Training Services Supplier to the Beijing 2008 Olympic Games, recently announced the creation of a new business division called EF Mobile English that will deliver multimedia language training to mobile phones and other mobile devices throughout China using technology provided by Gamefederation.
EF's mobile services will be launched first to subscribers in China through MSN China, and thereafter with other Internet portals and mobile operators which have shown strong interest in co-operating in this innovative business. The business has also won strong support from its overseas partners. Gamefederation, the world’s leading mobile solution platform provider, will provide their mobile services broker platform (GEX) to support key interactive components of the new EF Mobile English offering.

“The hunger for English training in advance of the Olympic Games is enormous, and EF is committed to being the leading supplier of...