Parrot books biggest client-direct truck-rear campaign of 2011

Truck media specialist HaulinAds has secured the market’s largest client-direct truck-rear advertising campaign this year.
The 12-week national campaign, which launches this week, was booked by the UK’s leading hands-free technology company Parrot and is the first time the company has used truck media.

Targeting Parrot’s key customer base of motorists, the eye-catching 2.8m x 2.3m flush rear format will feature on 100...