NEW DIVISION SET TO IGNITE GAS FIRE INDUSTRY

The creation of a new Gas Fire Division by the Glen Dimplex Group that incorporates Valor, Wonderfire and Robinson Willey – the largest and most powerful portfolio of gas fire names in the UK - is not only set to rejuvenate these market-leading leading brands, it is set to stimulate the UK gas fire industry as a whole across both retail and trade sectors.

Whilst a well-established pedigree runs common to all three gas fire brands, their different roles and identities within the new Gas Fire Division is clearly defined following an intense process of product integration and harmonisation.

Whereas Wonderfire will be marketed to the retail sector as a premier brand, both Robinson Willey and Valor brands will target retail and trade sectors, including social housing, with a comprehensive gas and electric fire portfolio. An exclusive retail offering will continue to be available via Valor Centres located nationwide.

Newly-appointed Commercial Director of the Gas Fire Division, Richard Beaman explains: “Whilst preserving the identity of each brand, we are delighted to offer a new and streamlined portfolio of gas and electric fires that is both brand and channel specific. Not only are we able to provide added choice for both retail and trade sectors, we can breathe much needed fire into the gas fire industry as a whole.”                                                                                                  

Richard adds: “To help reinvigorate the gas fire industry, we will be rolling out a high profile consumer promotional campaign. As well as helping boost demand for gas fires and recapturing the ‘lost generation’ of customers who no longer seem to view gas fires as a viable option, it will help fill the void left by British Gas.”

He concludes: “As well as highlighting the development in gas efficiencies and running costs, we will be heavily promoting gas fires as an affordable and economical form of space heating.”

Valor: Established in 1890 and the oldest of the three brands, Valor will offer the largest portfolio of gas fires suitable for both retail and trade sectors. The brand’s best-selling Homeflame model will remain at the heart of the range. Still 38% cheaper to run and with selected models up to 89% efficient than comparative fires, it is available in full depth and slimline options. Full depth inset and convector fires and inset slimline and slimline convector options are also available, alongside balanced flue, decorative gas fires, outsets and radiants.        

Valor Centres: An exclusive range of Valor gas and electric fires are also available via carefully selected Valor Centres. Featuring a range of bespoke models, these fires are available in a variety of options and come complete with an additional two years’ warranty on parts and labour, three years in total.

Robinson Willey: With a manufacturing history spanning more than 100 years, Robinson Willey is currently the number one choice for social housing and a popular choice with house builders. The brand is renowned for its pioneering developments in heat efficiency and gas fire safety, and the Firegem Visa remains the most widely specified contract gas fire todate. Models in the RW line-up include outset, balanced flue and radiants, plus a wide range of options, styles, fuel beds and finishes complete the range.

Wonderfire: Available via selected outlets, the Wonderfire Premier Collection provides a comprehensive portfolio of gas fires for the discerning. With the emphasis on individual choice and style, this range enables customers to select a fire to meet their specific needs. The range features a choice of heat engines that include Airflame Convector and Airflame Decorative that both feature a unique ceramic burner providing the most realistic gas fires available. Additional options to create flame realism and improve heat efficiency are also available on selected models. Such is the reliability and quality of the brand; all models feature a five-year guarantee on parts and labour.

For further information on the Gas Fire Division and Robinson Willey, Valor or Wonderfire brands, please contact 0844 879 35 87 or visit www.valor.co.uk www.robinsonwilley.co.uk or www.wonderfire.co.uk

-ENDS-

PRESS CONTACT: Julie A. Garrido

Wentworth Communications Ltd

Tel: 0161 973 6763 Fax: 0161 969 6813

Email: julie@wentworthcomms.co.uk

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The creation of a new Gas Fire Division by the Glen Dimplex Group now incorporates Valor, Wonderfire and Robinson Willey – the largest and most powerful portfolio of gas fire names in the UK.

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