GOLF TOWN TEES UP 54th LOCATION IN WATERLOO

First 100 customers to receive a free gift bag

February 29, 2012 -­‐ Markham, ON –It’s shaping up to be a great year for Waterloo-­‐area golfers as the city is ready to welcome its first Golf Town superstore. 

Canada’s largest golf retailer, providing unequaled selection and competitive prices from coast to coast, announces the grand opening of its 54th Canadian location on Thursday, March 1 at 225 The Boardwalk in the Kitchener/Waterloo region. 

“As demand grows for Golf Town’s unrivalled service, selection and prices, we continue to opennew stores to better meet our customers’ needs,” says Golf Town’s interim CEO Ron Hornbaker. “Waterloo is a passionate golfing community. We’re very excited to be part of it and we’re committed to providing our customers with an unbeatable and convenient shopping experience.” 

The 16,287-­‐sq.-­‐ft. facility, which complements the Kitchener superstore that opened in March 2006, will feature Golf Town’s brand name equipment, apparel and accessories as well as a full range of Golf Town Academy services, including an in-­‐store putting green and the three hitting bays with the latest golf simulator technology. The Waterloo location will also feature the company’s cutting-­‐edge new Swing Labs custom fitting technology, which provides extensive launch data analysis for every player’s swing, then narrows their ideal equipment choices from a possible 820,000 club combinations to just three, which the customer can then test in the hitting bays. Swing Labs custom fitting technology will be launch in all Golf Town locations in April of this year.

“The product selection in store is outstanding, along with a number of fantastic Grand Opening daily specials, and great draw prizes through Sunday, the new Waterloo Golf Town team is excited to present an unparalleled retail experience,” says Golf Town’s Regional Vice-­‐President for Western Ontario, Scott MacKinnon.

As an added bonus, the first 100 customers on Thursday, March 1 will also receive a free giftbag.

The Waterloo opening also features a coming-­‐home party for PGA of Canada teaching professional Bill Stewart. A former professional with the Waterloo Golf Academy and most recently with Golf Town’s Brampton store, Stewart will oversee The Academy at Golf Town in Waterloo. Grand Opening hours will be from 8 a.m. to 8 p.m. on Thursday, March 1 and Friday, March 2, on Saturday from 8 a.m. to 6 p.m., and Sunday from 10 a.m. to 5 p.m. Regular store hours can be found at www.golftown.com

About Golf Town

Founded in 1999, Golf Town has evolved from a single store in Scarborough, ON, into Canada's largest golf retailer. Averaging nearly 18,000 square feet, the chain features 54 superstores from coast to coast, as well as 7 in the United States. Each location boasts the industry’s widest selection and best pricing of golf equipment, apparel and accessories, including all the major name-­‐brand products. A hub for the Canadian golf community, Golf Town serves as a sanctuary for players of all ages and abilities to try, buy, learn about and improve their games. A leading employer of PGA of Canada professionals, Golf Town offers in-­‐ store lessons tailored to each customer’s needs via The Academy at Golf Town, and also provides custom fitting via its cutting-­‐edge Swing Lab technology. Golf Town was acquired by OMERS Private Equity (“OPE”), the private equity arm of the OMERS Worldwide group of companies, in September 2007. For more information about OPE, please visit: www.omerspe.com.

For more information contact:

Nicole Pointon, Communications Director, Top Drawer Creative

416-­‐462-­‐1570, Ext. 225 nicole@topdrawercreative.com

Adam Lynn, Sr. Events, PR and Sponsorship Specialist, Golf Town

905-­‐479-­‐0343, Ext. 800245, (c) 416-­‐909-­‐1858 alynn@golftown.com

Golf Town on Twitter: @golftown

Golf Town on Facebook: www.facebook.com/GolfTown

 

About Us

Since our founding in 1999, Golf Town has grown to become Canada's golf superstore. Golf Town stores are sanctuaries where golf devotees come to try, buy, learn about and improve their game. With big box stores averaging 18,000 square feet, we carry an unprecedented selection of all the top brand names in golf, at the best prices. Whatever you are looking for - from clubs, bags and balls, to footwear, apparel, accessories and gifts - we're a veritable golfer's paradise.

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