Photo Release -- With Hundreds of Thousands of Messages Sent, 2012 Marks Another Record Year for Government-to-Citizen Communications, According to GovDelivery Study
1/30/2013 9:00 AM EST
GovDelivery
Press release
Photo Release -- With Hundreds of Thousands of Messages Sent, 2012 Marks
Another Record Year for Government-to-Citizen Communications, According to
GovDelivery Study
Report Reveals That Health, Severe Weather, and Jobs Account for More Than
One-Half of Government Communication Requested by Public
ST. PAUL, Minn., 2013-01-30 15:00 CET (GLOBE NEWSWIRE) --
GovDelivery, the leading provider of public sector digital communications
solutions, today released three 2012 Digital Communications Reports
highlighting communications trends in the Federal, State & Local, and
International government space. The reports are available as infographics and
can be viewed at: -- http://bit.ly/2012DigitalComms_graphic
-- http://bit.ly/2012SLT_DigiComms_graphic
-- http://bit.ly/2012Int_DigiComms_graphic
A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=16917
"For the second year in a row, citizens were most interested in receiving
government updates that impacted or related to the health of their families,"
said Scott Burns, CEO and co-Founder of GovDelivery. "And, while healthcare and
jobs and employment stayed near the top of the list of topics most requested by
the public, 2012 marked a significant increase in the number of messages
requested around severe weather."
The reports are based on data from GovDelivery's clients representing more than
550 public sector organizations from around the world and illustrate the
breadth and depth of government communications sent to millions of citizens
throughout 2012. The reports unveil key trends across several categories, such
as the top keywords and subjects of government-to-citizen communications. In
this category, messages around health and healthcare, severe weather, and jobs
and employment accounted for more than 50 percent of more 450 million messages
sent in 2012.
Each report then dives into specific data for Federal, State & Local, and
international government organizations, revealing:
-- Organizations with the most shared public content. The Department of Health
and Human Services (HHS), Internal Revenue Service (IRS), and Department of
Defense had the most shared public content in the Federal market, while the
Michigan Department of Natural Resources, Maine Governor's Office, and the
City of Baltimore, Maryland topped the State and Local space.
Internationally, the United Kingdom's Driving Standards Agency (DSA), the
European Space Agency and the Department of Energy and Climate Change had
the most shared public content.
-- The most shared public messages. This category showed which specific
messages were shared the most in 2012. From a Federal perspective, the most
shared message came from the IRS about mortgage debt forgiveness. Last
year, the IRS also held the top spot in shared messages, with an email on
increased mileage reimbursement rates. For State and Local organizations,
the most shared update came from the Maine Department of Inland Fisheries
and Wildlife, promoting a streaming live video feed from their black bear
den. Internationally, the DSA continued to have the most shared message,
focused on driving test updates, in international public sector
communications (both 2011 and 2012).
-- Topics with growing public interest. These topics saw the largest increase
in subscribers in 2012, illustrating the kind of information the public
wanted from the public sector. For Federal agencies, the Small Business
Administration had the fastest growing topic around regional newsletters.
For State and Local organizations, the largest growing topic came from the
Texas Department of Transportation and focused on their annual event.
Internationally, the Health & Safety Executive (HSE) continued to have
the fastest growing topic. In 2011, their topic on Construction had the
most subscribers; in 2012, their general newsletter topic outpaced all
other organizations' in terms of subscriber growth.
The report also provides insight into public sector agencies' ability to
accelerate outreach through the GovDelivery Network, which allows government
organizations to cross-promote content with other agencies. By working
together, organizations can dramatically expand their communications outreach
without any additional strain on valuable agency resources. For Federal
agencies, the number of subscribers coming in through the GovDelivery Network
increased from 100,000 in January 2012 to approximately 300,000 by the end of
the year.
"Public sector organizations are recognizing the transformative power of
communications, specifically how digital communications can directly impact
mission goals. The value of communications will only increase as the public's
expectations around government transparency and efficiency continue to grow,"
said Burns. "Leveraging more than a decade of experience, GovDelivery is in a
unique position to help the public sector maximize their direct connections
with citizens and stakeholders by tapping all forms of digital media to reach
and engage better than ever before."
About GovDelivery
GovDelivery, the leading provider of government-to-citizen communication
solutions, helps more than 550 government organizations transform their
communications by maximizing direct connections with the public while reducing
communications cost. Clients, including more than half of major U.S. federal
agencies, as well as state, county, and city governments in the U.S., and local
authorities and central government agencies in the United Kingdom, use
GovDelivery solutions to optimize their effectiveness, efficiency, and
engagement in communications with the public. GovDelivery is an ICG
(Nasdaq:ICGE) company. For more information, visit http://www.govdelivery.com.
The GovDelivery logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8030
The photo is also available via Newscom, www.newscom.com, and via AP
PhotoExpress.
CONTACT: Mary Yang Communications Manager 651-726-7317