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Greene Concepts, Inc. Positions Wholly Owned Subsidiary for Consumer Direct Marketing with 750 Products and Counting

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New York, New York – January 24, 2011 – Greene Concepts, Inc.(OTC: LKEN) (www.greeneconcepts.com) announces today that it has formed INKWAY, Inc., a wholly owned subsidiary of Greene Concepts, Inc., as a conduit for a domestic roll-out on a new consumer direct marketing division called INKWAY USA.

The company will also launch divisions under the INKWAY banner internationally with a large stated interest for expedited launch in Australia, New Zealand, Bermuda, Malaysia, Singapore, England, France, Italy and Canada, to name a handful.      

“We’re thrilled to be launching the CDM (consumer direct marketing) arm for our product line which includes 750 cost-efficient, cutting edge ink-focused items for mass consumption with multiple means of distribution,” states LKEN CEO, Lenny Greene. “The opportunity with consumer direct marketing has been time-tested as a collectively beneficial revenue stream. It offers significant opportunity for high volume growth in sales for the company while directing revenue from product sales to businesses and families all over the world, offering them access to wealth and opportunity without a large financial risk.”

He continues, “…and down economies aren’t a deterrent for CDM models, and, mostly, serve as a basis for increase in such models due to the opportunity it affords many.  2010 is an excellent example, based on a peer group of 8 Direct Selling Companies on the New York Stock Exchange; the industry experienced a 7% increase in Q3, 2010. The peer group Q3 revenue growth is $307 million.”

(IN MILLIONS)

Rank   Company       2009 Q3       2010 Q3     Growth Q3     Q3 %
1 Avon $2,551 $2,623 $72 3%
2 Herbalife $600 $688 $88 15%
3 Tupperware Brands     $514 $523 $9 2%
4 Nu Skin $334 $383 $49 15%
5 Oriflame $277 $336 $59 21%
6 USANA $110 $135 $25 23%
7 Mannatech $71 $54 ($17) -24%
8 Medifast (TSFL) $45 $67 $22 49%
Total $4,502 $4,809 $307 7%

All distributors that sign up with INKWAY will be able to sell Greene Concepts, Inc. flagship product, FreeInk4Life™  as part of the 750 count product list included in their web stores, TV Direct Marketing and orders that call center operators take 7 days a week.

To learn more about the business opportunity, please visit 

http://www.freeink4life.com/business/

AccuBrite, Inc creator of FreeInk4Life™ has developed a family of 25 “Do It Yourself Ink Cartridge Refilling Systems”. All refilling tools, accessories, filling stations, interactive CD-Rom instruction manual, 24/7 customer service / tech support and license to unlimited FREE ink refills are included with our kits within the FreeInk4Life™ family of products. Consumers can now save thousands of dollars annually without replacing their inkjet cartridges using ABI’s top of the line refill kits.

Greene Concepts Inc is an ink technology Manufacturing and Distribution Company headquartered in Fresno CA. Chairman and Founder Lenny Greene has spent the past 30 years serving the printing needs of businesses and consumers. Greene Concepts intends to be the catalyst for the introduction of a number of innovative products and marketing strategies and to bring the world the best inks at the lowest prices so consumers and business can save time, save money, print more and print better.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

LKEN CONTACT:

investors@greeneconcepts.com

559-434-1000

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