Ignite customer loyalty with quality

GSF Car Parts suggest not all garages recognise the absolute importance of spark plug selection in optimising vehicles power, efficiency and fuel consumption. Fitting good quality spark plugs is in fact a really simple way to boost customer satisfaction - and repeat business – because vehicles will run much better between services.

GSF say spark and glow plugs remains a stable category year-on-year. The move to longer service intervals may have reduced volumes, but more sophisticated technology, and use of valuable materials, is increasing unit prices.

The development of new plug technologies has been accelerated by VMs seeking ever greater levels of economy and efficiency. The 15,000 or 20,000 mile service intervals, used by VMs to keep pence per mile running costs down – and fleet sales up, place tremendous demands on plugs. GSF typically run two or three stock options per vehicle, but only from market-leading brands like NGK, Bosch, Denso, Beru and Bremi.

Ignition coils continue to sell well too. Heat and vibration can damage the coil windings and insulation leading to short-circuit failures. Voltage overload, from bad spark plugs and wires, is still the biggest contributor to a damaged ignition coil - and another argument for fitting best quality.

To find out more about GSF can help make your ignition sales burn brighter, simply contact your local branch.