Tools specialist joins GSF to drive van sales

GSF Car Parts announce Jason Bavin has joined as Tools and Equipment Technical Specialist to support fast-growing van sales for the national motor factor.

GSF Car Parts introduced their automotive Sealey Tool Van – the first in the UK – in January, and say the reception since has been ‘superb’. The van provides a fully fitted mobile viewing and demonstration facility for over 500 of Sealey’s best-selling lines, even boasting built-in heating and a TV for video demonstrations.

“Our branch network has really bought into this,” said John Wright, Head of Garage Equipment and Customer Development at GSF. “And most importantly so have their local garages.

“With lots of branches requesting the van, high value products that need professional demonstration, not to mention potential to add more vans, we saw the need for a full-time specialist right away, so we’re delighted to welcome Jason.”

Jason, who’s previously worked for Sykes Pickavant, Alba and Laser Tools, has a proven pedigree in technical tool sales, not to mention big plans for the van concept. The intention is to group the van’s stock more closely around four key areas of braking, suspension, service and specialist tooling.

“We’re also going to be adding test rigs so we can demonstrate things like the coil spring compressor,” said Jason. “My job is to help branch staff identify the specific opportunities on individual garage visits and then help propose solutions.”

Jason says whilst communicating product features and benefits will always be important, it’s the time savings and return on investment that typically persuade garages to make new investment.

Jason perceives a dual role, saying: “When we’re out on visits then yes, of course it’s about selling there and then but it’s also about training and informing the GSF team to sell this equipment more confidently after we’ve left.”

Garages are advised to look out for the van whilst John adds that adding further vans in 2016 is ‘very much a possibility’ for GSF Car Parts.

Further Information

James Onions T. 07966 138883  |  james.onions@thinmarketing.co.uk | www.gsfcarparts.com

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GSF Car Parts has a successful trading history spanning over 30 years. GSF’s fast-growing retail business supplies components and consumables direct to customers’ doors and through ‘click and collect’ from a sophisticated online catalogue and e-commerce site. In many cases, customers can save up to 50% off main dealer retail prices. Today’s business was brought together in April 2000 by the German & Swedish Management Team, has its origins in a number of long standing expert car parts specialists such as Vee Wee, Autocavan, Andyspares, and URO Automotive. Since the formation of GSF Car Parts in 2000, the company developed a parts and distribution portfolio to become the UK’s largest independent parts supplier. In 2015 GSF Car Parts joined The Parts Alliance. Today, GSF Car Parts employs over 1,000 people serving the UK and Ireland through over 60 stores and over 400 GSF delivery vans, managed from centrally-located headquarters in Birmingham.

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Our branch network has really bought into this. And most importantly so have their local garages. With lots of branches requesting the van, high value products that need professional demonstration, not to mention potential to add more vans, we saw the need for a full-time specialist right away, so we’re delighted to welcome Jason.
John Wright, Head of Garage Equipment and Customer Development
We’re also going to be adding test rigs so we can demonstrate things like the coil spring compressor. My job is to help branch staff identify the specific opportunities on individual garage visits and then help propose solutions. When we’re out on visits then yes, of course it’s about selling there and then but it’s also about training and informing the GSF team to sell this equipment more confidently after we’ve left.
Jason Bavin, Tools and Equipment Technical Specialist