Gamingzone to produce a new entertainment program for the launch of Nitro Games’ new game “ Heroes of Warland”
Stockholm, June 4 2018
With the launch of “Heroes of Warland” Nitro Games is taking competitive multiplayer on mobile to a new level. The market opportunity for a team based competitive multiplayer game on mobile looks good right now.
- With Heroes of Warland we’re aiming to be as creative and clever when it comes to marketing, as we are in creating in our games. That’s why we decided to choose a new way to launch the game and use a new exciting entertainment format as part of our marketing mix. We expect to reach our target audience more effectively and faster through our co-operation with Gamingzone Entertainment, says Jussi Tähtinen, CEO & Co-Founder, Nitro Games Oyj.
During one intense recording week, nine successful gaming superstars from different games and three sports champions will come together to prove their skills in a number of physical and digital challenges - far outside their comfort zones, and compete in ”Heroes of Warland.”
The program is called Heroes & Superstars, a feel-good series packed with entertaining action. We’ll get backstories and highlights from each of the players great careers as well as secret stories never before told. To win the superstars have to fight as a team. In the Grand Final the two best-ranked teams are fighting one last battle for the victory.
Heroes & Superstars is an original format from Gamingzone Entertainment. The company has previously created the popular reality show GAMERZ where future esports talents (CS:GO) get the opportunity to become esports professionals.
- Our take is that there are several elements from traditional TV entertainment that can be brought to esports and gaming. The new show “Heroes and Superstars” is just another example where well-known esport celebrities will meet and compete in things that might be outside their comfort zone and play “Heroes of Warland”, says Karl Mikael Cakste. We are happy to partner with Nitro Games and create this innovative way of launching a new game.
The launch of “Heroes & Superstars” will sync with the commercial hard launch of “Heroes of Warland” and premiere during 2018. “Heroes & Superstars” will be distributed on global streaming platforms as well as on traditional broadcast. The names of the esports superstars will be released later.
For further information, please contact:
Karl Mikael Cakste, CEO of Gamingzone Entertainment, +46 70 778 87 87, kmc@gze.global
Jussi Tähtinen, CEO of Nitro Games, +358 44 388 1071, jussi@nitrogames.com
Heroes of Warland, www.heroesofwarland.com, is a team-based competitive multiplayer game on mobile. With Heroes of Warland, Nitro Games is introducing hero-based shooter game on mobile for the first time. This genre has been highly popular on PC. Hero-based shooter means that the game has several hero characters, each with own unique skills and abilities, offering a unique and fun team multiplayer experience previously unseen on mobile. Find out more: https://youtu.be/nkYlAO8Gy_8
Nitro Games is a free-to-play mobile game developer and publisher focusing in making games for the mid-core user segment. The Company focuses on producing competitive multiplayer games with high production value and high revenue potential for smartphones and tablets. With Nitro Games’ powerful NG Platform and NG MVP-process, the Company is able to do market validation during the development to ensure high product quality. Nitro Games has developed games such as Medals of War, Raids of Glory, East India Company, Commander: Conquest of the Americas, Pirates of Black Cove. Nitro Games’ shares are listed on Nasdaq First North Stockholm with the ticker NITRO, and the company’s Certified Adviser is Augment Partners AB, phone: +46 8 505 651 72. www.nitrogames.com
Gamingzone Entertainment is an entertainment company in esports focused on creating narrative and entertaining original e-sports and gaming content. The founders have a background from TV4, MTG and Endemol Shine and have been involved in productions of Big Brother, Idol, Survivor, Deal or no deal and more. www.gze.se