H&M GROUP SALES DEVELOPMENT IN SEPTEMBER

In the month of September 2009, sales in local currencies including VAT increased by 1 percent compared to September previous year. Sales were affected by the recession and unusually warm weather in September in most of H&M’s markets. Sales were satisfactory where the weather conditions were more normal. Sales increase per month in per cent excl. currency rate changes: 2005/06 2006/07 2007/08 2008/09 December 14(4) 16(5) 10(-1) 3(-7) January 15(5) 16(5) 17(3) 9(-1) February 11(2) 15(5) 24(10) 1(-8) March 0(-8) 29(17) 3(-8) 6(-3) April 9(1) 21(8) -1(-10) 19(8) May 13(5) 10(-2) 25(14) 0(-9) June 9(1) 17(5) 8(-2) 4(-5) July 11(2) 14(2) 15(3) 7(-3) August 15(5) 11(-1) 8(-3) -3(-11) September 9(0) 25(12) 10(-2) 1(-8) October 12(3) 15(3) 9(-2) November 11(2) 14(1) 7(-4) Whole year 11(2) 17(5) 11(-1) The figure in parenthesis represents the sales development in comparable units. Comparable units mean the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. H&M’s financial year is 1 December to 30 November. The number of stores amounted to 1,869 on 30 September 2009 versus 1,659 on 30 September 2008. Sales development in the month of October will be published on Monday 16 November 2009 at 08.00 CET. Karl-Johan Persson, Managing Director

About Us

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories, H&M Home as well as ARKET. The H&M group has 43 online markets and 4,739 stores in 69 markets including franchise markets as per 30 November 2017. In 2017, sales including VAT amounted toapproximately SEK 232* billion. The number of employees amounts to more than 161,000. For further information, visit about.hm.com

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