Precision and elegance in winner Eddy Anemian's collection for H&M
H&M Design Award 2014 winner Eddy Anemian has created a highly developed capsule collection, translating his painstaking techniques of cut and construction. To create this special collection, Eddy has worked closely with the H&M design team to capture the elegant mood and precision of his winning designs. The pieces will be available at selected H&M stores, as well as online, from October 23.
“I had such a good experience creating the collection with H&M. They really respected the idea of the collection, translating my couture cutting and sewing techniques. It was like seeing my clothes made real,” says Eddy Anemian.
“Eddy’s winning collection was breathtaking. Everyone at H&M has enjoyed working with Eddy to bring his exceptional work to a wider audience,” says Ann-Sofie Johansson, Head of Design, New Development H&M.
For his winning collection, inspired by Tilda Swinton’s character in the movie “I Am Love” and the French painter Ingres, Eddy cut floral upholstery fabric into strips, then reconstructed them to create both structure and abstract pattern. This technique has been recreated for Eddy’s collection with H&M, such as in a blue floral jacket with strips that spread out from the neckline, then curve inward over the hips.
A long yellow floral skirt is constructed from vertical strips, while a white skirt is made from horizontal raw-edged ruffles to give the impression of the patterns found in marble. Alongside pieces such as a white jumpsuit with floral sleeves, there’s a black heavy twill top, and a white pair of high-waist pants to provide contrast.
Eddy has just completed his final year at La Cambre, and is now hoping to gain more experience within the fashion industry, before hoping to one day launch a label under his own name. He is the latest winner of the H&M Design Award, an annual prize launched in 2012 to support and encourage young fashion graduates at the very beginning of their careers. To find out more about the award, please visit hm.com.
For more information, please contact:
Claire Wakeman, Press Officer H&M UK & IE
Phone: +44 (0)207 434 8824
Email: Claire.Wakeman@hm.com
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has around 3,300 stores in 54 markets including franchise markets. In 2013, sales including VAT were SEK 150,090 million and the number of employees is more than 116,000. For further information, visit hm.com.
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