Sales development, September

Turnover for the H&M Group increased in September 2004 by
10 per cent compared with the corresponding period last year.
A weak sales development during the first two weeks was followed
by a good increase during the remaining part of the month.

Sales increase per month in per cent excluding currency rate changes:

2000/01 2001/02 2002/03 2003/04

December 7 10 16 11
January 22 8 18 14
February 16 16 10 13
March 27 16 8 7
April 15 12 12 13
May 20 11 9 7
June 21 19 8 15
July 18 18 8 14
August 26 16 5 15
September 34 8 6 10
October 18 26 10
November 20 14 4

Whole year 20 14 9


Sales development in the month of October will be published on 16th
November 2004 at 8.30 CET.


Rolf Eriksen
Managing Director


Contact person:
Carl-Henric Enhörning, IR +46-8-796 5410


H & M Hennes & Mauritz AB (Publ.)
Head office – A7, 106 38 Stockholm
Phone: +46-8-796 55 00, Fax: +46-8-24 80 78, E-mail: info.se@hm.com
Registered office Stockholm, Reg. No 556042-7220

About Us

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories, H&M HOME and ARKET as well as Afound. The H&M group has 47 online markets and more than 4,800 stores in 70 markets including franchise markets. In 2017, sales including VAT were SEK 232 billion. The number of employees amounts to more than 171,000. For further information, visit about.hm.com.

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