Sales development in January 2017

The H&M group’s sales including VAT increased by 8 percent in local currencies in January 2017 compared to the same month last year. Sales in January were negatively affected by approximately 2 percentage points.

The total number of stores amounted to 4,380 on 31 January 2017 compared to 3,958 on 31 January 2016.

Percentage sales development for the month of February and the total sales in SEK for the first quarter (December-February) will be published in a separate press release at 08.00 (CET) on 15 March 2017. The Three-Month Report, covering the period 1 December 2016 – 28 February 2017, will be published at 08.00 (CET) on 30 March 2017.

Karl-Johan Persson, CEO

Contact: Nils Vinge, Head of IR, 46 8 796 5500.

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under the EU Market
Abuse Regulation (596/2014 /EU). The information was submitted for publication by the abovementioned person at 08.00 CET on
15 February 2017. This press release, along with additional information about H&M, is available at www.hm.com.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is
to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other
Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M group has more than 4,300 stores in 64
markets including franchise markets. In 2016, sales including VAT were SEK 223 billion. The number of employees
amounts to more than 161,000. For further information, visit hm.com.