SINGAPORE BECOMES NEW H&M-MARKET

H & M Hennes & Mauritz AB takes the first step into South East Asia by opening a store at the best business location on Orchard Road in Singapore’s most central shopping area.

The store will be located in Orchard Building, Singapore, and will have a sales area of approximately 3,000 square metres. The store is planned to open during the autumn of 2011. – We look forward to opening our first store in South East Asia. There is great potential for expansion in this highly populated and fashion conscious region, and Orchard Road in Singapore is the perfect first step for this, says Karl-Johan Persson, CEO at H&M. Contact persons: Kristina Stenvinkel Head of Communications Telephone: +46-8-7963908 E-mail: stenvinkel@hm.com Nils Vinge Head of IR Telephone: +46-8-7965250 E-mail: nils.vinge@hm.com Press pictures and background information for editorial use can be down loaded from www.hm.com The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden's Securities Market Act. It was released for publication at 08:00(CET) on 22/11/2010.

About Us

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories, H&M Home as well as ARKET. The H&M group has 43 online markets and 4,739 stores in 69 markets including franchise markets as per 30 November 2017. In 2017, sales including VAT amounted toapproximately SEK 232* billion. The number of employees amounts to more than 161,000. For further information, visit about.hm.com

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