VERSACE TO DESIGN ICONIC COLLECTION FOR H&M THIS AUTUMN

H&M is proud to announce that its autumn 2011 designer collaboration will be with one of the world’s most legendary fashion brands, Versace. Designed by its creative director Donatella Versace, the exclusive collection will look back to the vibrant heritage of the brand, full of leather, print, colour and exuberance in exclusive materials at fantastic H&M prices. The collection will include ranges for women, men and selected pieces for the home. It will be available from 17 November in around 300 stores worldwide, as well as on-line. In addition, Donatella Versace has also designed a pre-spring collection for H&M which will be exclusively available in countries with H&M on-line sales from January 19, 2012.

"I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere," says Donatella Versace.

"Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant - everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and it is perfect for the party season, " says Margareta van den Bosch, creative advisor at H&M.

Versace is a brand that is steeped in glamour to its very core. Founded in 1978 by Gianni Versace, his daring dresses and wild iconography revolutionized fashion, creating provocative styles from classical themes which were all cut with an impeccable design eye. Since 1997, Donatella Versace has continued Gianni Versace’s work as creative director, evolving the brand into a global fashion house at the forefront of what luxury means today. Famous worldwide for her signature wardrobe, Donatella Versace is the epitome of everything the Versace house stands for.  

Versace is the latest house to collaborate with H&M on an exclusive designer collection, following the likes of Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo and, most recently, Lanvin. For H&M, Donatella Versace has looked back to the archives to reinterpret some classic Versace designs. The womenswear collection will be dominated by dresses that fit right in with the spirit of the season, featuring studded leather, silk and colorful print, with accessories including high heels and costume jewellery. The men’s collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewellery for men, too. For the first time in a designer collaboration at H&M the collection will consist of some homeware pieces, including cushions and a bedspread.

Press images and film material: www.hm.com/press

Information about Versace: www.versace.com

For more information please contact:

Kristina Stenvinkel
Head of Communications
Telephone: +46 8 796 39 08
E-mail: stenvinkel@hm.com

Camilla Emilsson Falk
Head of Media Relations
Telephone: +46 8 796 39 95
E-mail: camilla.emilsson-falk@hm.com

Donatella Versace is wearing one of the dresses from the Versace for H&M collection at the Versace men’s fashion show in Milan June 20th, 2011.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 87,000 employees and more than 2,200 stores in 40 countries, including franchise markets. For further information visit www.hm.com .

About Us

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 2,800 stores in 48 markets, including franchise markets. For further information visit hm.com.