Sales development, January

Press Release Turnover for the H&M Group increased in January 2004 by 14 per cent compared with the corresponding period last year. Sales increase per month in per cent excluding currency rate changes: . 2000/01 2001/02 2002/03 2003/04 December 7 10 16 11 January 22 8 18 14 February 16 16 10 March 27 16 8 April 15 12 12 May 20 11 9 June 21 19 8 July 18 18 8 August 26 16 5 September 34 8 6 October 18 26 10 November 20 14 4 Whole year 20 14 9 Sales development in the month of February will be published together with the three month report on 25th March 2004 at 8.30 CET. Rolf Eriksen Managing Director Contact person: Carl-Henric Enhörning +46-8-796 5410 H & M Hennes & Mauritz AB (Publ.) Head office - A7, 106 38 Stockholm Phone: +46-8-24 80 78, Fax: +46-8-24 80 78, E-mail: info.se@hm.com Registered office Stockholm, Reg. No 556042-7220 ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2004/02/17/20040216BIT00430/wkr0001.doc http://www.waymaker.net/bitonline/2004/02/17/20040216BIT00430/wkr0002.pdf

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