Haglöfs aims for new heights with Edurne Pasaban
Haglöfs has entered into cooperation with Spanish mountaineer Edurne Pasaban, the first woman to climb the all the peaks over 8 000 meters in the world. The aim of the cooperation is to further strengthen the company’s Mountain segment.
During the summer Haglöfs has signed a cooperation agreement with professional Spanish mountaineer Edurne Pasaban. Edurne completed her first 8 000 meter ascent in 2001 when she climbed the summit of Mount Everest, and during the following nine years she climbed the rest of the world’s fourteen peaks over 8 000 meters. She finished with Shisha Pangma in 2010. The cooperation mainly aims to further strengthen Haglöfs’ Mountain segment.
“Edurne Pasaban is an amazing mountaineer and her extensive knowledge and experiences from the harsh mountain environment will be very valuable for us when we develop new mountain products. We are very pleased to have her on board and are convinced that she will help our mountain segment reach new heights” says Fredrik Lundberg, Strategic Design Manager at Haglöfs.
Edurne Pasaban will be included in Haglöfs Friends – Haglöfs sponsorship concept and network of outdoor profiles from all over the world.
About Edurne Pasaban:
Edurne Pasaban was born in the Basque Country, Spain, in 1973. Besides being the first woman to complete the ascent of the world’s all fourteen peaks over 8 000 meters in 2010, she has a degree in Industrial Engineering from the University of the Basque Country, a Masters in Human Resources Management from ESADE Business School and is Associate Professor at the Instituto de Empresa. Edurne has received numerous awards, including the Gold Medal for Sporting Merit and the Queen Sofia Prize for Best Sportsperson of the Year.
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For more information, please contact:
Sara Skogsberg Cuadras
PR & Media Manager
+ 46 8 584 400 14
Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2013 amounted to SEK 724.5 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com
PR & Media Manager: Sara Skogsberg Cuadras, firstname.lastname@example.org