Haglöfs and Silva share cooperation with Adventure Racing team
Haglöfs and Silva have entered a joint cooperation with Team Haglöfs Silva, previously Team Silva – a Swedish Adventure Racing team which has achieved great national and international success. The cooperation aims to help each company's product development move forward
During the winter Haglöfs and Silva have entered a joint cooperation with Adventure Racing team Team Haglöfs Silva. The team has not only achieved great national success but can also add to its achievements several second and third positions in the world championships over recent years. During the development phase of new products, the aim with the cooperation will be to take advantage of the extensive collective knowledge found in a team where all members are professional runners, cyclists and paddlers.
“This has been a long-awaited cooperation for us. Instead of only cooperating with individuals for our different product segments, we now have an entire team of elite athletes acting as sounding boards in our development process. I am convinced that this new cooperation will further strengthen Intense, our segment for high-pulse activities,” says Richard Jägrud, Product Director at Haglöfs.
Team Haglöfs Silva is led by team captain Björn Rydvall. The team has cooperated with Silva since 2005 and is now looking forward to yet another strong sponsor as a result of this new cooperation with Haglöfs.
“Adventure Racing places great demands on the equipment being light, but also able to handle the challenges we subject them to. For a long time, we have had the benefit of using Silva's products and participating in the company's product development, and it's really great and inspiring that Haglöfs are now also stepping on board as the team's main sponsor. Haglöfs already has many products that suit our requirements, but we hope to still be able to contribute to the development of new Haglöfs' products,” says Rydvall.
For further information please contact:
Sara Skogsberg Cuadras
PR & Media Manager
+46 8 584 40 014
Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2011 amounted to SEK 626 million and the company has over the last five years achieved an average growth of 10 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se
PR & Media Manager: Sara Skogsberg Cuadras, email@example.com
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