Haglöfs opens its first Norwegian Brand Store

Haglöfs' first Norwegian Brand Store opened its doors in March at Grensen 8, one of Oslo's most attractive locations. The store, with its 300m2 split over two levels, is decorated in minimalist Scandinavian design yet offers a warm and inviting environment where everyone will feel welcome.

“After Stockholm, Seoul and Tokyo, it is finally time for us Norwegians to have our very own Haglöfs Brand Store. It is an important milestone for Haglöfs, and something we are extremely proud of,” says Bjarne Budal, country manager for Haglöfs AS in Norway.

Haglöfs Brand Store Oslo will display the full range of Haglöfs' outdoor clothing, backpacks, sleeping bags and shoes. But it also has several other objectives. For example, the store offers a service corner with a complete stock of accessories, where the customer can be helped with both maintenance and minor repairs to their products. A specific part of the store is dedicated to the history of the company, and here it is possible to have a cup of coffee and read about Haglöfs' hundred year history as an outdoor company. A small library with inspiring outdoor literature also makes up an important element.

“We want the store to inspire people to head out into nature, not only by being able to physically touch and feel the entire Haglöfs' range but also by offering advice and ideas about new outdoor adventures,” concludes Budal.

For further information please contact:

Bjarne Budal
Country Manager
+47 90 566 810
bjarne@haglofs.no            

Sara Skogsberg Cuadras
PR & Media Manager
+46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se

                                                               

Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2011 amounted to SEK 626 million and the company has over the last five years achieved an average growth of 10 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se

CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se

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About Us

Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2015 amounted to SEK 776 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com

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Quotes

We want the store to inspire people to head out into nature.
Bjarne Budal, country manager for Haglöfs AS in Norway.