HAGLÖFS SLEEPING BAGS – A GOOD NIGHT’S SLEEP

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It is not until you have spent the night outside in a sleeping bag that you truly understand what this entails. How fantastic it can be to wake up to the sunrise, morning dew, sea mist and the diver’s lonely song. Or how horrible it can be to crawl cold and tired into a damp sleeping bag and desperately fight for at least a few hours of rest. Haglöfs knows and understands – and that is why the company dares to claim that its backpacks are undeniably Outstanding Outdoor Equipment.

When Haglöfs’ Base camp collection was introduced in 2014, it centred around a completely new line of sleeping bags. The sleeping bags draw on Haglöfs’ extensive experience as an outdoor brand and knowledge about what is needed at a base camp, along with the company’s knowledge about and experience in developing insulating shell garments using high performance fabrics, down and synthetic insulation.

For spring/summer 2015, Haglöfs is expanding its sleeping bag collection to include three sleeping bags that are unlike any other sleeping bag in the entire world. Their specific features all aim to provide what is the very basis of the Haglöfs Base camp concept: a good night’s sleep.

Revolutionary insulation
Down is the best insulation padding for achieving high warmth at as low a weight as possible. However, down also has its disadvantages, the most significant of which is that, in contrast to synthetic insulation, it loses its functionality when it becomes wet or damp. Haglöfs’ down supplier, Allied Feather & Down, is the first company in the world to have successfully created FX Down™, a high performance insulation that combines a synthetic fiber (30 per cent) with down (70 per cent). The synergies of FX Down™ are that the padding is at least as warm as, and sometimes warmer than, 100 per cent down (at a comparable fill rate) and that the blend can withstand moisture better than down.

Haglöfs is the first outdoor brand in the world to use FX Down™, and its new URSUS sleeping bag will be introduced in spring/summer 2015. URSUS is a mummy-shaped, all-round sleeping bag with all of the technical properties and details you would expect from a sleeping bag from Haglöfs. A sleeping bag padded with FX Down™ is also easier to take care of than a pure down sleeping bag – for example it regains its full loft more easily after being washed.

The market’s lightest sleeping bags
Creating a sleeping bag that is warm as well as lightweight is not difficult if the sleeping bag is made to be very tight. The downside of a tight sleeping bag, however, is that there is a rather large risk that it will be difficult to relax and get a good night’s sleep. Most people consider two things to be most important when sleeping in a sleeping bag: to be able to move around and to be able to let in fresh air. Haglöfs has listened to these requests and the lightest sleeping bags that the company already offers today are among the best on the market in terms of fit, comfort and warmth/weight ratio.

For spring/summer 2015 Haglöfs is also introducing sleeping bags to its L.I.M concept as a complement to the existing clothing, shoes and backpacks. L.I.M DOWN, weighing in at only 473 grams, is most likely the world’s lightest series of down sleeping bags (195 cm, +1°C T limit). In order to minimise weight, the sleeping bag does not have a zipper. Instead, it is completely open at the bottom, which makes it easy to both let in fresh air and lift the sleeping bag above your ankles and scoot over a bit without having to get out of the bag. If you want to close the sleeping bag, you simply pull it shut using a built-in drawcord, thus creating a normal foot section. The sleeping bag uses several different types of construction to keep the down in place around different parts of the body. The opening at the top is relatively generous so it is easy to climb into the sleeping bag, but it can be pulled shut if you want to have a close-fitting, warm hood.

If you want an even lighter sleeping bag, you can choose L.I.M SYNTHETIC – Haglöfs’ lightest sleeping bag. It is insulated with high performance QuadFusion+™. This sleeping bag only weighs 372 grams (195 cm, +10°C T limit) and is perfect for people who either count grams and need the lightest option on the market or are trekking cabin-to-cabin, station-to-station or in some other way are spending the night with a roof over their heads.

Text and images are available at www.haglofs.com/press
For more information please contact:

Sara Skogsberg Cuadras
Communication Manager
+ 46 8 584 400 14
sara.skogsberg-cuadras@haglofs.se

Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2014 amounted to SEK 766 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com

CONTACTS:
Communication Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Peter Fabrin, peter.fabrin@haglofs.se

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