ROBERT OLSSON, NEW DESIGNER AT HAGLÖFS
Haglöfs has appointed Robert Olsson as new senior designer clothing. Robert has a background as a professional freeskier and long experience as a designer at Peak Performance.
Efforts to make Haglöfs the outdoor industry's leading brand are continuing according to plan. In order to create increased customer focus, heighten brand awareness and strengthen brand equity, Haglöfs has strengthened its competence in several areas through a number of key recruitments during the year. The recruitment of Robert Olsson as new senior clothing designer now brings additional experience and expertise.
Robert Olsson is 38 years old, has a background as a professional freeskier and over 10 years' of experience in product development and clothing design at Peak Performance, most recently as designer and field tester of the company's products in Outdoor, Running, Bike and Ski. Robert has also worked for a time as a designer at O’NEILL and for his own ski goggle brand Spektrum. Robert takes up his position at Haglöfs on November 16, 2015.
"We have a fantastic design team, whose clothing section has now gained a male colleague with wide experience in designing technical clothing. Robert's background and attitude fit in very well with the forward direction Haglöfs has taken. I wish him a warm welcome on board," says Haglöfs CEO Peter Fabrin.
"Haglöfs is a fantastic brand with an organization that has the same passion for outdoor as me. As soon as I was presented with Haglöfs' new roadmap, I felt keen and able to be involved and contributing to the future development of the Haglöfs brand. I very much look forward to getting started," comments Robert Olsson.
Text and images are available at www.haglofs.com/press
For more information please contact:
Sara Skogsberg Cuadras
Communication Manager
+ 46 8 584 400 14
sara.skogsberg-cuadras@haglofs.se
Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2014 amounted to SEK 766 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com
CONTACTS:
Communication Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Peter Fabrin, peter.fabrin@haglofs.se
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