13 ON SHOW AT HALFORDS

Our exclusive 13 bikes are now available to buy in shops as well as online. Seven flagship Halfords stores and Cycle Republic Euston are now showcasing this stunning range for the savvy rider.

Created by multiple award winning designer Justin Stevenson, 13 bikes deliver the ultimate high performance riding experience at incredible value prices.

Justin says “We've worked really hard from mountain top to wind tunnel and with the best component and frame makers in the world to make 13 bikes truly state of the art machines so I m delighted that online sales have been even better than hoped. Now that Halfords is adding them to their in-store line-up , savvy buyers will be able to see the exceptional specs and state of the art detailing for real .”

A core selection of 13 Bikes will debut across the UK in Halfords’ Manchester Fort, Shirley, Bristol, Inverness, North Shields, Norwich and Telford flagship stores, with further stores coming on stream in the New Year. Each store will display eight bikes chosen from the following outstanding options and tailored to their unique customer base. For road warriors: £499.99 Intrinsic Alpha, £749.99 Intrinsic Beta and £999.99 Intuition Alpha aero road bikes.

For town and country: £499.99 Implicit Alpha, £ 499.99 Intuitive Beta and £899.99 Intuitive Gamma hybrids .

For off road thrills: £499.99 Incline Alpha, £ 749.99 Incline Beta and £ 999.99 Incline Gamma mountain bikes.

For every ride and every weather: £499.99 Innate Alpha cyclocross bike.

We look forward to seeing you in store, but don’t forget the complete 13 Bikes range is ready to click and collect on www.halfords.com too.

Louise Iles

Email: louise.iles@halfords.co.uk

Tel: 01527 513206

With over 100 years experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box. That is why we offer free* bike build at your local Halfords store even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.

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Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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