A BRIGHT IDEA

  • Smart jacket with LED ‘indicators’ uses motion technology
  • Next generation of high-vis wear
  • Fitted with front and rear LED lights

HALFORDS today announces a technological first with the launch of the innovative Visijax Commuter Jacket – the smarter way to wear high-vis and be seen when cycling. Using motion sensor technology, it activates a flashing LED signal to show other road users when the wearer is making a turn.

The innovative jacket uses motion sensors and a patented Intelligent Motion-Activated Signalling System (iMASS), which trigger an LED amber turning signal when cyclists raise their arm to indicate. Lighting up for five seconds, it allows cyclists to replace their hands on the handlebar and concentrate on their course, while indicating a change of direction before self-cancelling. 

Complemented by powerful white LED lights on the chest and red lights on the back this clever jacket will boost visibility during the dark morning and evening commute.

Halfords research into cycling safety undertaken by YouGov showed 11% of people would cycle more regularly if there were better cycling safety products, while 24% of those surveyed said that they’re too scared to cycle on UK roads. On safety precautions, 39% say they always take precautions while cycling on the road*.

Halfords product manager Ross Hubbard said; “Our customers told us that better safety products would encourage them to cycle more, and the illuminating Visijax Commuter Jacket will make it easier for commuters to be seen on the roads.”

“We know visibility can be a major barrier to cycling at this time of year – we want to help commuters to overcome these barriers and to encourage as many people as possible to cycle.”

The jacket has sweeping vents to circulate cool air while its Teflon coating will repel mud and water. 100% waterproof, it can be used in all weathers and any situations, from city-cycling to muddy off-roading.

The Visijax Commuter Jacket is available in black and neon yellow and is priced at £99.99 from Halfords.

For further information please contact Halfords@z-pr.com or 020 7896 3404

About Halfords plc

With over 100 years’ experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box.

That is why we offer free* bike build at your  local Halfords store  even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.

For more information visit www.halfords.com or www.halfordscompany.com

Tags:

About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

Subscribe

Media

Media

Quotes

Our customers told us that better safety products would encourage them to cycle more, and the illuminating Visijax Commuter Jacket will make it easier for commuters to be seen on the roads.
Ross Hubbard