HALFORDS CELEBRATES THAT BLACK FRIDAY FEELING

UK’s biggest bike retailer gets ready for Cyber Weekend

CHRISTMAS has come early at Halfords as colleagues gear up for Black Friday at the retailer’s Coventry Distribution Centre. For Black Friday 2013, there was a 22% increase in traffic to Halfords.com and this year there will be even bigger and better deals.

Halfords Head of Digital Katrina Jamieson said, “Black Friday and Cyber Weekend are firm favourites in our customer’s calendars and this year, we have fantastic deals on big-ticket products such as bikes, tech, audio and Sat Navs.

“Our customers expect big deals and Black Friday marks the beginning of Christmas shopping for lots of families. We’re investing more this year than ever before to bring unmissable offers to our customers.”

Savings can be made on the following products:

Product Current Price Black Friday Price Saving
Apollo Balance Bikes £39.99 £25.20 £14.79
Apollo Cherry Lane Bike £179.99 £63 £116.99
Apollo Digby Boys Bike £119.99 £44.10 £75.89
Halfords 200 Piece Socket Set £300 £125 £175
Voodoo Horde BMX £319 £108 £211

-ENDS-

For further information please contact Halfords@z-pr.com or 020 7896 3404

Halfords Group plc

The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at over 460 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.

The Halfords group strategy is based on three pillars:

·       Supporting Drivers Of Every Car

·       Inspiring Cyclists Of Every Age

·       Equipping Families For Their Leisure Time

Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycling, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment. Halfords own brands include Apollo and Carrera cycles, augmented by exclusive UK distribution rights for the premium-ranged Boardman cycles and accessories. In outdoor leisure, we sell a premium range of camping equipment including brands such as Gelert and Outwell. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.

www.halfords.com

www.halfordscompany.com

www.halfordsautocentres.com

About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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