Halfords in Tandem with Re~Cycle

Britain’s biggest cycle retailer joins forces with UK charity to send unwanted bikes to Africa.

Halfords CEO Matt Davies announces a link up with Re~Cycle which provides much needed, simple, affordable, transport to help communities and individuals in Africa.

Halfords aims to eventually accept donated bikes from customers through its 460 stores.

Matt Davies explains: “We wanted to find a charity partner for whom we could make a huge difference and also one that had close links with what we do as a business. Re~Cycle fits the bill 100% and in time, our partnership will mean that many more unwanted bikes get to those in need, providing an opportunity to help people in Africa improve their lives in a sustainable way.”

Merlin Matthews, the founder of Re~Cycle, adds: “We are really excited about the partnership with Halfords. It will help us access the millions of bikes sitting in sheds, bikes which will transform lives in Africa. Another benefit is to provide long term opportunities to help raise awareness of the great ways people here can very easily help those in need in Africa.”

Halfords staff will be encouraged to get involved, not only in loading containers and providing Re~Cycle with key skills to help the charity grow but also setting up schemes in Africa and fundraising for the charity.

A South African study found that children were walking 20 miles a day to get to and from school, with those who made it often falling asleep at their desks. People were walking on average for four hours a day, a fact which can be a compounded if they also suffer from malnutrition.

A bicycle can dramatically improve life by providing simple, affordable transport. It cuts travel time and increases opportunities to gain education and find work. It also has health benefits and helps transport heavy loads, like water and firewood, which previously would involve back-breaking work.

However in Africa bikes are difficult to find and expensive, while in Britain millions of them lie unused in sheds, outgrown, abandoned or replaced.

Re~Cycle has been bridging this gap since 1998 and has sent almost 45,000 bikes as well as parts and tools to Africa. Now the new partnership with Halfords promises to help transform more lives than ever:

Once the bikes arrive they are refurbished and distributed by Re~Cycle’s charity partners who also teach local people how to repair and maintain them, creating a community resource to help keep people mobile.

This new charity partnership is just one of a number of ways that Halfords is looking to create closer links with its local communities and follows the introduction of free kids bike workshops to kids aged around 8 to 10 over the Easter holidays.


Notes to Editors

For more information on the Halfords and Re~Cycle partnership contact: Emma Thomas, Community & CSR Manager, on 01527 513464.

Re~Cycle - www.re-cycle.org

Page specifically for the media - http://www.re-cycle.org/Media

More information is available on the free kids bike workshops at www.halfords.com/bikeclub.

About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.