Halfords launch #31FitterDays campaign, encouraging people to get active and get involved!

This January Halfords are launching #31FitterDays on Facebook, encouraging people to get more active. Whether that's jogging up the stairs instead of taking the lift, taking a stroll through the park or hitting the gym. 

Halfords #31FitterDays exercise plan has been developed by qualified personal trainer and certified nutritionist Mo Jabbar. He has years of experience helping people reach their health & fitness goals, and will be sharing his top fitness tips with us every week on our Facebook/HalfordsUK page.

Each day will feature a choice of exercises for participants to complete. This could be a walk, a bike ride or a set of stretches, by by working your way through the plan you should start to notice a real improvement to your fitness levels - perfect timing after the Christmas food and drink!

Here are the different elements of the campaign to watch out for:
- Heather, Charlotte, James and Esme - meet our four contestants and watch their journey throughout the campaign. We'll be sharing their videos updates on a weekly basis, so join their journey on Facebook/HalfordsUK
- Visit the #31FitterDays Facebook Hub for loads of #31FitterDays content including articles, videos, photos and blog posts
- Weekly video releases with top tips from our personal trainer Mo Jabbar
- Facebook competition - giving fans a chance to win a Fitness Package worth over £500
- #31FitterDays plan for beginners and intermediate level

Like us on www.Facebook.com/HalfordsUK now for more information and to get involved!

Louise Iles

Email: louise.iles@halfords.co.uk

Tel: 01527 513206

With over 100 years experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box. That is why we offer free* bike build at your local Halfords store even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.

About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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