The UK’s leading cycle retailer’s top mechanics will be on hand to provide support to riders at the Cheshire Classic, on Sunday 28th April 2013.

The Cheshire Classic is the longest standing race on the British Cycling National Calendar, the event is held in Northwich and spans 10 laps of a 7.7km circuit. Last year’s women’s road race was won by Paralympic superstar Sarah Storey. Previous winners include Olympic Silver medallist Lizzie Armitstead, Nicole Cooke and two time Junior World Champion Lucy Garner.

Best known for leading ladies’ brands Pendleton Bikes, Boardman FI and DAIR2B clothing, Halfords is applying its in-store attention to detail and technical expertise to ensure the popular woman’s road race is a huge success.

Cheshire Classic Event Organiser, Andy Wood said: “It’s great to have Halfords on board. We are currently in the process of developing the race with aim of raising the profile of Women’s cycling in the UK. We’ve recently launched our new website together with both a Twitter & Facebook presence. The new website includes tips and advice from our sponsors alongside top riders such as Sarah Storey & Lucy Garner. Halfords long standing female customer base and ongoing commitment to a high level of customer service makes them the perfect Mechanic Support partner.

The 70 riders are announced 2 weeks prior to the race. Entry is now open. For more information visit http://www.cheshireclassic.co.uk/entry/.

About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.