HALFORDS PAYS VAT ON BIKE LIGHTS TO BRIGHTEN THE WAY FOR CYCLISTS

  • Halfords announces zero-rate VAT prices on bike lights for rest of winter

  • Retailer helps cyclists to be safe and seen

  • Campaign runs until 10th March

HALFORDS, the UK’s leading bike retailer, is today launching its latest be safe and seen campaign by selling bike lights at VAT free prices for the remainder of winter.

With visibility proving a challenge for cyclists around the country, Halfords’ new initiative will make essential bike lights more affordable in order to encourage more people to enjoy cycling and be safe and seen on the roads.

The latest initiative follows Halfords’ autumn pledge to sell high visibility wear at VAT-free prices in order to support cyclists by making it more affordable to keep cycling through the year and to make essential safety wear available without VAT bumping up the price tag.

YouGov research commissioned by Halfords shows over half (53%) of UK cyclists often or always take safety precautions, with 15% answering sometimes and 16% never taking precautions when they cycle –highlighting there is a need to encourage safer cycling across the country.

Emma Fox, commercial director for Halfords, said; “We want more people to feel confident cycling on the roads – whatever the time of year and whatever the weather. We started with issuing VAT free prices on high-vis wear and are now proud to offer bike lights at VAT free prices for the rest of winter, helping to make it more affordable to be safe and seen.”

“The Highway Code advises cyclists to display front and rear bike lights, so we’re making it easier to afford winter cycling essentials.”

Product Current Price VAT Free Price
Lightrider Set LED AA Bike Light £39.99 £31.99
Pendleton Light Set £29.99 £23.99
Cat Eye Bike Light Set - EL130 & LD130 £29.99 £23.99
Lezyne LED Macro Drive Front and Micro Drive Rear Bike Light Pair £89.99 £71.99
BikeHut Super bright LED Light Set £29.99 £23.99

-ENDS-

For further information please contact Halfords@z-pr.com or 020 7896 3404

About Halfords plc

With over 100 years’ experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box.

That is why we offer free* bike build at your  local Halfords store  even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.

For more information visit www.halfords.com or www.halfordscompany.com

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About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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We want more people to feel confident cycling on the roads – whatever the time of year and whatever the weather. We started with issuing VAT free prices on high-vis wear and are now proud to offer bike lights at VAT free prices for the rest of winter.
Emma Fox