LORD MAYOR JOINS ‘CYCLE REPUBLIC’

Lord Mayor, Councillor Judith Lubbock previews Cycle Republic in Norwich

LORD MAYOR for Norwich, Councillor Judith Lubbock today previewed Cycle Republic, the new cycling-only concept store, which opens at Castle Mall Shopping Centre this Saturday.

The brand new store, part of the Halfords family, will deliver convenience, premium editions and expertise, an extensive range of parts, accessories and clothing plus click and collect available through www.cyclerepublic.com.

The Lord Mayor was joined by Cabinet Member for Environment, Development and Transport, Mike Stonard and several other local councillors to preview the store and test a bike service.

Cycle Republic Director Peter Kimberley said, Norwich has made a commitment to make cycling more accessible and Cycle Republic will support cyclists of every level to get out on the road.”

With £8.4m cycling investment planned for Norwich, the opening of our new store couldn’t come at a better time.”

The Norwich team will provide servicing and repairs at competitive prices, with courtesy bikes on hand and a new ‘try before you buy’ scheme for bikes.

The store has over 1,000 new lines exclusive to Cycle Republic, with 60% new products across clothing, helmets and footwear. To reflect the increasing number of women cyclists, the instore range comprises 30% female-specific products across clothing, helmets and footwear.

-ENDS-

Store Address: Cycle Republic, Unit 54-55, Castle Mall Shopping Centre, 100 Castle Mall, Norwich, NR1 3DD

For further information please contact Halfords@z-pr.com or 020 7896 3404

Cycle Republic is a cycling-only specialist store that opened its first site at Euston Tower, London in December 2014. Cycle Republic offers exclusive bikes, accessories, clothing and repairs from inner-city locations to provide exceptional choice, convenience and value to cyclists.

Bike brands include Boardman, Pinarello, Cinelli, Quella, Pendleton and 13 with accessories from Pearl Izumi, Giordana, Dare2b, Altura, Lake, Northwave, Sealskinz, Hump, Proviz and Giro & Bell.

Cycle Republic is proud to be part of the Halfords family. For more information visit www.cyclerepublic.com

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About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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“Norwich has made a commitment to make cycling more accessible and Cycle Republic will support cyclists of every level to get out on the road.”
Peter Kimberley, Cycle Republic Director: