MOTORING MAP OF BRITAIN REVEALS NATION’S DRIVING HABITS

  • Safety-conscious Northern drivers buy most in-car cameras and breathalysers

  • Sweetest smelling cars are in Crawley

  • Southern car-owners most MOT savvy

Research from Halfords shows that where a car-owner lives can reveal how they make their journey, as the retailer uncovers each region’s motoring must-haves.

The best-smelling cars can be found in Crawley, where shoppers snap up the most car air fresheners, while those from Shropshire commute in the cleanest cars, with more pressure washers being sold there than anywhere else in the UK.

Irish car-owners travel with the most technology, as Galway residents buy the most Bluetooth enabled gadgets and Cork motorists buy the most car stereos.

Drivers in Norwich know their way around, as the most sat navs are sold in East Anglia, while distraction tactics are key for parents on road trips in Horsham, West Sussex as they buy the most in-car DVD players.

Car-owners in the North lead the way with safety-conscious purchases. Recent changes in the Scottish legal drink-drive limit mean that Glaswegians are snapping up the most ‘morning-after’ breathalyser products, while Geordies are the most safety-conscious drivers in the country purchasing the most dash cams, which are used to record car journeys.

The findings of the most popular motoring buys across the UK also reveals that motorists in the South are the most prepared for MOT season, buying replacement parts in advance to ensure cars pass the annual roadworthiness test. Research found that car bulbs are highly sought-after in Swindon, car batteries are proving popular in Kingston and those from Plymouth purchase the most wiper blades.

Luke Berry, motoring manager for Halfords, says: “Our motoring map shows that how you make your journey varies across the country. While travelling in a clean car is a priority in Shropshire, driving with the latest gadgets is a must-do in Ireland. And making sure your motor is MOT ready is important to Southerners who are well prepared for their travels with bulbs, blades and car batteries proving firm favourites.”

“As registration plates change in March, this month sees a peak in the number of MOT tests. Halfords carries out around 50,000 MOT tests every March at its Autocentres. By having a regular mechanical check-up you should be able to reduce your bills and keep peace of mind.”

To find your nearest Halfords store or Autocentre and to find out more about MOT services or to make a booking online visit www.halfords.com or   www.halfordsautocentres.com

-ENDS-

For further information please contact Halfords@z-pr.com or 020 7896 3404

Halfords is the UK's leading retailer of automotive products and aims to enhance customers’ use of their vehicles by ‘Supporting the Drivers of Every Car’ and ‘Equipping Families for Their Leisure Time’.

Through around 300 Halfords Autocentres we are also one of the UK's leading independent car servicing and repair operators - delivering dealership-quality MOTs, repairs and servicing to motorists at affordable prices.

Halfords stores sell around 9,000 retail products, increasing to around 160,000 online - encompassing significant ranges in car parts, in-car technology, child seats and roof boxes.

Customers are able to shop at 468 stores in the UK and Republic of Ireland or order online and choose to either collect from their most convenient store or a home delivery.

Halfords employs approximately 11,000 colleagues who are trained to offer expert advice and 8,000 of which help to deliver a while you wait fitting service for consumables including bulbs, blades and batteries as well as child seats and in-car entertainment systems.

For more information visit www.halfords.com or www.halfordscompany.com

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Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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