MOTORISTS DASH FOR DASH CAMS

Trend for recording car journeys sees sales soar

  • Halfords sees sales of dash cams soar by 800 percent YOY

  • Drivers are buying into insurance reduction deals

  • Demand is so great, Halfords is introducing dash cam fitting service from April

Demand for dash cams – neat camera units that record car journeys - is booming at Halfords as the retailer reports sales of the latest safety gadget are up 800 percent YOY, based on in store and online sales. The peak in popularity comes as insurance providers offer reductions for drivers using dash cams and as sites like YouTube report millions of views of dash cam footage.

The latest dash cams offer peace of mind and reassurance to drivers, as the units take up little space in the car, and the high recording quality means every action on the road is captured – dash cams have even been used to record falling meteorites in Russia and a plane crash in Taiwan.

In the UK, drivers are using dash cams to record their day to day driving, leading Halfords to offer a fitting service in all stores from April for £30, meaning wires will be hidden under the dash board and leaving the power socket free.

Jon Oliver, Halfords’ technology category manager says: “This huge increase in sales has shown that dash cams aren’t just for shows like ‘Police, Camera, Action’ – our savvy customers are taking advantage of the lower insurance premiums on offer and are looking for peace of mind against knocks and scrapes while on the road. We predict dash cams will soon be seen in every car, going from a niche gadget to a driving must-have.”

Drivers can save up to 12.5% on their insurance policies with Swiftcover.com when they buy a dash cam at Halfords. The most popular model is the award-winning Nextbase InCarCam 402-G, £149.99, which has seen a 1,400 percent increase in sales YOY.

-ENDS-

For further information please contact Halfords@z-pr.com or 020 7896 3404

Halfords is the UK's leading retailer of automotive products and aims to enhance customers’ use of their vehicles by ‘Supporting the Drivers of Every Car’ and ‘Equipping Families for Their Leisure Time’.

Through around 300 Halfords Autocentres we are also one of the UK's leading independent car servicing and repair operators - delivering dealership-quality MOTs, repairs and servicing to motorists at affordable prices.

Halfords stores sell around 9,000 retail products, increasing to around 160,000 online - encompassing significant ranges in car parts, in-car technology, child seats and roof boxes.

Customers are able to shop at 468 stores in the UK and Republic of Ireland or order online and choose to either collect from their most convenient store or a home delivery.

Halfords employs approximately 11,000 colleagues who are trained to offer expert advice and 8,000 of which help to deliver a while you wait fitting service for consumables including bulbs, blades and batteries as well as child seats and in-car entertainment systems.

For more information visit www.halfords.com or www.halfordscompany.com

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Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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