Pendleton’s Urban Option

The latest addition to the Pendleton collection is designed to stand out from the crowd.  The understated, urban style of the Drake is now exclusively available from Halfords. 

First introduced in the spring of 2012, the Pendleton collection soared to instant popularity and quickly became the best-selling- ever women’s range in Halfords 120 year history. Victoria’s secret is she has a great eye for trends and what real women want.  Her latest design is no exception, taking her collection to the next level in cycle chic.

“Everyone knows I am passionate about cycling,” said Victoria Pendleton, “and I want to encourage as many women as I can back onto their bikes which is why I am so proud of the fact that my bikes are for everyday women. You don’t have to wriggle into lycra to ride them.  The Drake is perfect for riding around town and catching a coffee with friends.”

Encompassing all that is Urban, the striking orange and black design is fit for purpose. With three speed Nexus hub gears, Tektro calliper brakes and large 700c wheels with deeper rims.  Cycle chic has never been so affordable at just £249.99

For more information on the exclusive Victoria Pendleton collection visit: www.halfords.com

ENDS

Louise Iles

Email: louise.iles@halfords.co.uk

Tel: 01527 513206

With over 100 years experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box. That is why we offer free* bike build at your local Halfords store even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.

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Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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