PINARELLO CYCLES AT HALFORDS FROM FEBRUARY

The new range will include nine Pinarello cycles, with six road and three city bikes. Available from selected superstores and www.Halfords.com from February 23rd.

Halfords range of nine Pinarello Cycles will include:

  • The FPQUATTRO™ - a top-level bike of pure racing pedigree - certified and approved by the UCI. £2549.99
  • The ROKH™ - designed for comfort without compromising performance, the ideal sportive or long distance carbon road bike. £2549.99
  • The FPDUE full carbon road bike ensures lateral stiffness and efficiency with a large down tube and beefy bottom bracket area. £2349.99
  • The FPUNO Carbon Veloce road bike takes the same asymmetric design from the top end bikes and just utilises a different carbon for the build giving great ride quality and comfort. £1999.99
  • The FPUNO Aluminium Tiagra road bike features the first asymmetric frame in hydroformed aluminium with carbon rear triangle and front fork. £1399.00
  • The Treviso aluminium hybrid bike - Pinarello’s interpretation of a refined city bike. £999.99
  • The Catena Vintage road bike - made of CrMo steel, uses a fixed gear transmission and boasts a retro Pinarello headbadge. £799.99
  • "Only the Brave" – a brand-new urban single speed bike to ride the world's streets that combines Pinarello's technology and know-how with Diesel's style and creativity. £799.99
  • FP Zero kids road bike - a perfect Pinarello in miniature. £599.99

Customers will be able to shop for Pinarello Cycles at Halfords’ new stores in Chingford, Nuneaton and Farnborough.   The stores have newly designed cycle displays with a bright and open interior, including inspirational lifestyle point of sale that depicts cycles in action. Customers nationwide can purchase for home delivery via www.halfords.com. Halfords online premium bike build team and the three new stores stocking Pinarello are home to Halfords most experienced cycle mechanics, trained in conjunction with Pinarello.

For more details on the new range launching on February 23rd visit www.halfords.com/pinarello.

- ENDS -

Cycles PR Manager

Tel: 01527 513206

Email: louise.iles@halfords.co.uk

About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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