Raleigh Chopper Rides Again at Halfords

Iconic 1970's bike re-released at Halfords

The iconic Raleigh Chopper is back and available at Halfords. No other bike features as fondly in childhood memory as this 1970’s classic.

Styled like a motorbike, the Chopper was perfect for paper rounds, cycling to the sweet shop and looking cool. This limited edition Hot One model has been updated and now comes in a flaming red design.

With three gears, a fat rear tyre, large bench seat and a set of ape hanger handlebars, the Chopper is ideal for pulling wheelies and jumping off ramps. And giving your mates backies.

Hannah Coupland, Assistant Buyer for Mainstream Cycling at Halfords says: "The Raleigh Chopper is not only a design classic, but also a childhood icon and we've seen lots of demand from parents wanting to recreate the magic of their favourite bike for their children. The nostalgia trend has helped this much loved retro bike make a comeback this summer."

Ben Hillsdon, Raleigh Marketing Manager, says: "Whether you're young or old it's hard not to be taken in by the charm of the Chopper. This British cultural icon has bags of personality and we're certain it will be a collector's item."

It retails at £250 from all Halfords stores and online at Halfords.com

For further information please contact Halfords@z-pr.com or 020 7896 3404

The Halfords Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator.

Halfords customers shop at 467 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 290 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycles, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment.

Halfords own brands include Apollo and Carrera cycles, augmented by exclusive UK distribution rights for the premium-ranged Boardman cycles and accessories and the retro-inspired Pendleton designs from Olympic champion Victoria Pendleton which combine classic lines with modern practicality.

New ranges are launching across the Carrera, Mongoose, Boardman and Raleigh brands with exclusive lines ahead of the Tour de France this summer.

In outdoor leisure, we sell a premium range of camping equipment including brands such as Outwell. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.

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Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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The Raleigh Chopper is not only a design classic, but also a childhood icon and we’ve seen lots of demand from parents wanting to recreate the magic of their favourite bike for their children. The nostalgia trend has helped this much loved retro bike make a comeback this summer.
Hannah Coupland, Assistant Buyer for Mainstream Cycling at Halfords