TWICKENHAM CYCLISTS INVITED TO JOIN ‘CYCLE REPUBLIC’

Doors open to south west London’s latest cycling specialist

CYCLE REPUBLIC, the new cycling-only concept store and part of the Halfords Group, opened its latest location in Twickenham, London on 23 February.

The brand new store is designed to deliver convenience, premium editions and expertise, an extensive range of parts, accessories and clothing as well as added accessibility with click and collect available through www.cyclerepublic.com.

Bikes have been picked especially for the city cyclist with £7,000 Pinarello road bikes, Cinelli road bikes, Quella fixies, the award-winning Boardman brand, Victoria Pendleton bikes and the full exclusive range of 13 all on show.

Cycle Republic Director Peter Kimberley said, “We estimate London to be at least 15-20% of the UK cycling market and having recently opened central London stores Euston and Margaret Street, we are looking to expand and reach more city cyclists across the capital.”

The Twickenham team of 8 will provide bike servicing and repairs at competitive prices, with courtesy bikes on hand for more extensive repairs. Cyclists in the market for a new bike can also take bikes on a test ride in a new ‘try before you buy’ scheme, ensuring they make the right choice with their purchase.

The store has over 1,000 new lines exclusive to Cycle Republic, with 60% new products across clothing, helmets and footwear. To reflect the increasing number of women cyclists, the instore range comprises 30% female-specific products across clothing, helmets and footwear, including exclusive lines from Pearl Izumi and Giordana, complemented by Gore, Dare2b, Altura, Lake, Northwave, Sealskinz, Hump, Proviz, Giro & Bell and accessory brands including Lezyne.

Peter added, “The in store range, colleague expertise and enthusiasm are perfect for making cycling more accessible to London and we look forward to welcoming the cycling community.”

-ENDS-

Media Contacts:

James Dale, Assistant PR Manager, E: james.dale@halfords.co.uk, T: 01527 513315

Halfords@z-pr.com , 020 7896 3404

About Cycle Republic

Cycle Republic is a cycling-only specialist store that opened its first site at Euston Tower, London in December 2014. Cycle Republic offers exclusive bikes, accessories, clothing and repairs from inner-city locations to provide exceptional choice, convenience and value to cyclists.

Bike brands include Boardman, Pinarello, Cinelli, Quella, Pendleton and 13 with accessories from Pearl Izumi, Giordana, Dare2b, Altura, Lake, Northwave, Sealskinz, Hump, Proviz and Giro & Bell.

Cycle Republic is proud to be part of the Halfords family. For more information visit www.cyclerepublic.com

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About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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