Victoria Pendleton CBE is Back on Her Bike

First introduced in spring last year, the classic baby-blue bike, with its distinctive cream wheels and mudguards, step-through frame and optional basket, has become a signature design for multiple World and double Olympic Champion, Victoria.  Who ia also celebrating receiving a CBE today.

The former Olympian beautifully styled retro-bikes have broken all sales records for ladies cycles, becoming the best-selling-ever women’s range in Halfords 120 year history.

As the 2013 Somerby’s hits Halfords stores nationwide ready for Easter, cycle manufacturers and retailers are enjoying a boom in women’s cycling and hoping it is a trend that will continue to grow throughout this year and beyond.

The instant popularity of the Somerby has been credited with helping to get more women back in the saddle, along with a surge in celebrity cyclists, such as Kelly Brooke, Elle McPherson and Miranda Hart from hit TV show Call The Midwife.

The move to two wheels has also benefited from the London 2012 Olympics and the enormous success of Team GB’s female cyclists, particularly the achievements of Victoria. Their efforts, along with a wider awareness of the health and fitness benefits and an increasing number of cycle routes opening up in towns and cities, have inspired a new generation of women to get on their bikes, something Victoria is delighted about:

Victoria said: “I'm truly delighted so many people love the Somerby as much as I do, and that as a result more women than ever before are sharing in my passion for cycling. I couldn't be more delighted that Halfords has given it pride of place in its superstores this summer.”

The number of women with an interest in cycling in the UK has risen from 3.6m to 5.3 m in six years and those women actively participating in cycling - riding once a week - is up from 0.9 million to 1.6million. *

Female membership at cycling clubs across the UK is also up, as is the number of girls and women taking part in organised competitive and non-competitive cycle events. Such as the Cycletta series that Victoria has supported since its launch in 2011.

ENDS

Notes to Editors:

The Somerby comes in a 17” or 19” lightweight, ergonomically designed frame size for maximum comfort. It has leather-look handgrips and saddle and an optional Halfords wicker bike basket. It is available exclusively from Halfords, in store and online at www.halfords.com priced £279.99. With option of a Halfords wicker bike basket priced £29.99.

* Source market research organisation TGI

Photographer: Michael Heffernan.

Hair & Make-up: Claire Louise using Dr Hauschka and Laura Mercier



About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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