HALOGEN TV PRESENTS THE GLOBAL POVERTY PROJECT’S “1.4 BILLION REASONS” 2012 SPRING TOUR

The college tour is set to inspire audiences
to become aware and involved in the movement to end extreme poverty

Halogen TV is pleased to announce a partnership with The Global Poverty Project to serve as corporate sponsor of the 1.4 Billion Reasons 2012 Spring Tour, which began in January of this year.  The announcement was made today by Kyle Chowning, VP of Marketing for Halogen TV.

“This is a perfect fit for Halogen TV,” said Chowning. “Our network encourages viewers to go beyond what they are watching, and to ‘be the change they want to see in the world.’ Through our programming, we constantly are looking for opportunities to show people how they can make a difference in their local and global communities.  The Global Poverty Project’s spring tour does just that.  This project presents the kind of marriage we want to encourage with our network and communities, viewers, and distribution partners. Without question, we had to be involved in this monumental effort.”

The 1.4 Billion Reasons Tour is the latest example of Halogen TV’s commitment to partner with non-profit organizations to educate communities on timely and relevant social issues.

The 1.4 Billion Reasons tour will arrive on college campuses across the country to reach the millennial generation with information on ways to get involved.  One important campaign they are promoting is their Live Below the Line campaign, in which participants live on $1.50 a day for 5 days for food and drink while fundraising for a charity working on extreme poverty issues.  It is an exciting opportunity to get involved and you can register now at www.livebelowtheline.com.  In addition to video presentations and giveaways, those in attendance who sign up to Live Below the Line, will have the opportunity to win the latest iPad.

Since 2009, The Global Poverty Project has used the multimedia presentation, 1.4 Billion Reasons, to engage thousands of people across the globe and promote a simple truth: extreme poverty can be eradicated within one generation. Through the presentation, coupled with advocacy campaigns, educational resources and Hollywood celebrities, The Global Poverty Project sheds light on issues often hidden from view.  With 1.4 billion people in the world living on less than $1.25 a day, the tour educates participants and answers the questions: What is extreme poverty?  What are the barriers to ending extreme poverty?  Why should we care?  What can I do? 

“There are lots of people talking about extreme poverty, but there isn’t a coherent narrative or conversation around how we can end it within our lifetime,” says Hugh Evans, CEO and Co-Founder of the Global Poverty Project. “I wanted to work with a team of experts around the world to create a groundbreaking presentation that communicates how we can actually end extreme poverty within our lifetime, in such a way that anyone can sit through this 90-minute presentation and be equally compelled and challenged, but also raise a debate.”

DATES AND VENUES FOR THE “1.4 Billion Reasons” 2012 Spring Tour INCLUDE:

Thursday, March 15th

Texas Christian University

Ft. Worth, TX

Monday, March 19th

University of Texas

Arlington, TX

Tuesday, March 20th

Rutgers University

New Brunswick, NJ

Thursday, March 22nd

University of Colorado-Boulder

Boulder, CO

Tuesday, April 3rd & Wednesday, April 4th

National Model United Nations Conference

New York, NY

Monday, April 23rd

University of Minnesota

Minneapolis, MN

Wednesday, April 25th

University of Wisconsin

Madison, WI

Thursday, April 26th

University of Illinois – Urbana

Champaign, IL

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About Halogen TV

Halogen is the first and only television network focused on socially conscious entertainment featuring reality-based series, documentaries and films. Our 24-hour schedule highlights humanitarian, eco-friendly, and pop culture programming. Supported by an aggressive online, mobile and social media strategy, Halogen inspires our viewers to make a difference in their community - and their world. Halogen TV – Be The Change.

About the Global Poverty Project

The Global Poverty Project's vision is a world without extreme poverty within a generation.  We exist to increase the number and effectiveness of people taking action to end extreme poverty.  With support from leading development specialists, we have developed 1.4 Billion Reasons - a simple, but effective presentation that is travelling the world, inspiring and empowering audiences in its path.  Based on leading research, the presentation clearly articulates the facts of extreme poverty and demonstrates that by making simple changes everyone can be a part of the solution.  Since being launched at the UN High Level Event on the MDGs in September 2008, the Global Poverty Project has: Developed the 1.4 Billion Reasons feature slideshow presentation; Delivered the presentation to more than 75,000 people in Australia, New Zealand, Canada and the USA; Activated more than 27,500 people to take action to end extreme poverty; Reached more than 400,000,000 people through media coverage in 5 countries

Tara Brown

Halogen TV

803-448-2698

brown.tara@halogentv.com

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