Hästens To Launch Art Deco-Inspired Bedlinen Collection
In line with interior trends moving toward more luxurious finishes and away from rough and deconstructed elements, Hästens’ latest bedlinen collection takes inspiration from the 1920s. Influenced by Nordic Classicism, also known as a Swedish form of Art Deco, the new range features Hästens’ signature check in white with details in royal navy.
In honour of the era, the collection is produced in ultra-modern satin featuring 340 thread count linens in 100% high quality combed cotton. The fabric has the advantage of being much lighter than traditional and heavier cotton weaves. It also offers a silky feel that is both cooler and smoother to touch.
“At Hästens we believe that linens should be light and almost weightless so as not to disturb sleep,” said Bretton Essex-Evans, Head of Product Development at Hästens. “For this collection, we have chosen the lightest weight fabric, which is also durable and launders exceptionally well.”
• Fabric: 100% pure long-staple cotton. The cotton has been mercerized to make it more lustrous and strong and sanforized to ensure minimal shrinkage when washed (3%).
• Dimensions: The pillow cases are available in 5 sizes and 2 styles (standard with blue strip and piped navy edge): 40x80 cm, 50x60 cm, 50x75 cm, 50x90 cm and 60x80 cm. The duvet covers are available in 7 sizes: 135x200 cm, 155x220 cm, 240x220 cm, 240x230 cm, 240x275 cm, 260x220 cm and 275x240 cm.
• Prices: The pillow cases cost €50 - €60 and the duvet covers: €200 - €320.
For more information, please contact:
Mary Petrini, Marketing Manager EMEA, Hästens Sängar
tel: 46 703 70 43 80, email email@example.com
Since 1852, Hästens has been committed to crafting the best sleep. The skilled craftsmen at our factory in Köping, Sweden, have been refining our work for generations. Every bed is bespoke and hand-made using only the best natural materials. With operations in over 40 countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds. For more information, go to www.hastens.com.