ALTA BADIA WINTER 2014/15 NEWS AND FACTS

With development and innovation at the forefront of Alta Badia’s plans, Alta Badia is offering a solution to ski holiday by focusing on customer feedback and capitalising on recent trends. This confirms that Alta Badia is a region keeping pace with the times. At the same time staying in touch with the territory and local traditions ensures that Alta Badia offers a genuine and authentic holiday destination.

Architecture and Design

NEW: Rifugio Piz Boè – Alpine Lounge

The Rifugio Piz Boè – Alpine Lounge has been built entirely with natural yet simple materials, such as wood and locally sourced Dolomite stone, giving the lounge a very natural look on the exterior and the interior of the building. A high standard of energy saving technology (Class B classification) guarantees the building respects the mountain environment. A 34 metre window affords stunning panoramic views across all of Alta Badia, and makes Piz Boè a truly unique location. There is a 40 seat Gourmet restaurant to enjoy whilst the real heart of the structure is the Lounge Bar. Furnished with comfortable armchairs and a central wooden stove it’s a great base to relax after a super ski day. The bar itself is very modern and extends 20 metres connecting the interior with the large terrace area. The bar was onceived as a mix between tradition and technological advancements at the uphill station of Boé at 2190 metres. It has already been heralded in Italy as one of the most important developments in mountain architecture. www.boealpinelounge.it

NEW: Naturhotel Miravel

On the 29th November 2014 KlimaHotel’s will launch a new family run hotel in Alta Badia. It is a small boutique 12 bedroom property found on Sasso Santa Croce Mountain. Guests will enjoy exclusive use of the gourmet restaurant, comfortable panoramic lounge with a real fireplace and the spa with an aromatic steam room as well as a Finnish sauna and outdoor hot tub.

KlimaHotel is a quality certification awarded by the Casa Clima organisation, operating to improve the energy characteristics of buildings. The organisation was founded in Bolzano and stands for top quality ideals relating to the planning and designing of buildings with a low environmental impact. The aim is to reduce energy use to a low the emission of CO2, thanks to a lower dispersion of thermic energy. www.naturhotelmiraval.com

Events

NEW: The Skicarousel Vintage Party

There will be a vintage feel when Alta Badia will celebrate the end of the 2014/15 winter season. On Saturday and Sunday 11th and 12th April the Alta Badia Tourism Board and the Skicarosello have decided to recreate the look and the feel of the ski area from decades past. This will take place both in the valley and directly on the slopes. Participants will be asked to dress and carry skis from the 1950’s to the 1990’s to create a vintage atmosphere throughout the region. On the Saturday evening there will be a series of events in valley. Each village will choose a vintage theme of its choice. On the Sunday skiers will take part in a vintage ski race with bamboo being used to mark the gates down the slope of La Para, where the still working traditional ski lift is still operating. The mountain huts will contribute and will be offering an atmosphere of days gone by. It’s a free to join in the celebrations. www.altabadia.org

NEW: Candelit Skiing

All for the price of a lift ticket on the 5th March 2015, ski enthusiasts will have an opportunity to ski by the light of the full moon on the slopes of Gardenazza and Doninz in the centre of La Villa in Alta Badia. The slopes will be illuminated entirely by traditional torchlight along the slopes as the lift system will be open from 20.00 to 22.00.The mountain huts in the area of the slopes will be open offering hours of fun entertainment. The good news is the Ski School instructors will be on duty to give free tips on alpine, snowboard and Telemark. “Candlelit skiing” allows guests to enjoy the peace, immerse in nature, and to enjoy the heart of the Dolomites, a UNESCO World Natural Heritage site. www.altabadia.org

Winter Playground

Alta Badia offers activities that make skiing real good fun. Some new additions:

  1. On the Ciampai slope there is the Snowpark Alta Badia, one of the most important in Italy and in fact the whole of Europe. It has 14 Boxes, 10 Rails,17 Kickers catering to the most demanding of freestylers.

  2. On La Para slope there is the Boardercross course, a mix of humps and jumps where enthusiasts can check out their time speed.

  3. The Movie Slalom – xDrive Cup BMW on the Col Alto slope is set up with a camera system where there is the chance to view the whole descent on arrival at the Col Alto station which can be uploaded to internet.

  4. Last but not least down on the Pré dai Corf slope there is the chance to time a slalom run.

  5. The family park is called Funslope Biok and is full of kickers, tunnels and subway style passes made of snow.

  6. For youngsters looking to learn to ski, there is the wonderful Pralongiá II slope where young children can have great fun skiing between huge rubber pieces of ‘cheese’ and ‘tree trunks’. Then head to bear cave up at Piz Sorega. This year there will be a NEW piste map created especially for children called ‘MoviMap’. It is intended that the kids will learn to read a map in a fun, simple, and informative manner.

  7. Safety is a priority when out skiing on the slopes of Alta Badia. The Safety Park at the valley station of Pralongiá I offers skiers chance to learn to read and understand the signs displayed on the slopes.

  8. A NEW chairlift, “Pralongiá” has been installed for winter 2014/15 and is an automatic coupling chairlift. It is the most modern of chairlifts and has an hourly carrying capacity of 1800 persons and a speed of 5m/s.

  9. Memories are important after a pleasurable holiday to Alta Badia and to mark this Alta Badia tourism has installed a number of free photo machines around resort. The BMW Photopoints are at Vallon and at the start hut of the World Cup run on the Gran Risa slope. The Photopoints “Ride in the summer” give the opportunity to take rather particular style photos: wearing ski gear and boots but sat on a mountain bike with a snow-covered mountain background! And to complete the list the NEW styled M&G Photopoint will be on the Biok slope.

www.altabadia.org

The new official site of Alta Badia will launch at the end of November. The site will be innovative, constantly updated and linked in with all the social media aspects present in Alta Badia. Emphasis is placed on illustrating the characteristic and enjoyable elements of the local traditions and villages in Alta Badia with images, graphics and video at the heart of the new site. The site has been designed for mobile devices and easy to access for purposes of making requests and confirming bookings online.

For more information please visit www.altabadia.org

For all press enquiries please contact:
Lynsey Devon, Heaven Publicity
Phone: 44 (0)20 3544 1563
Mobile: 44 (0)7717 078862
lynsey@heavenpublicity.co.uk 
@HeavenPublicity

Notes to Editors: Alta Badia is recognized as one of the most scenic areas in the world by UNESCO.

www.altabadia.org

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About Us

Heaven Publicity is a travel and ski publicity agency launched by Lynsey Devon. Over 20 years Lynsey has earned a reputation for building effective and successful publicity campaigns for leading companies in the travel and ski industries.

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