Reed Travel Exhibitions Launches ISTM

Inaugural International Ski Travel Market to be held in Austria

Reed Travel Exhibitions, the world's leading organiser of exhibitions in the travel and tourism industry, has announced the launch of the first International Ski Travel Market (ISTM). This exclusive two-day forum taking place from 17-18 March 2014 will bring together up to 80 European resort tourist boards and inbound ski travel suppliers with 80 leading outbound ski tour operators, in a format of pre-arranged appointments.

The first ISTM will take place at the prestigious, 5-star A-ROSA Hotel in Kitzbuhel, Austria. An easily accessible resort with a worldwide reputation for its tourism and hospitality, Kitzbuhel is the perfect setting to host a b2b ski tourism event in the heart of the Tyrolean mountains.

An acknowledged world leader in organising events for the travel and tourism industry and with more than 30 years of experience, Reed Travel Exhibitions is uniquely positioned to be able to deliver a successful event for the ski and winter sports market.

As a meetings style event, rather than following a traditional exhibition format, ISTM will offer a level playing field for all suppliers with table-top meetings taking place within a formal business environment.

Peter Grimster, Exhibition Manager at Reed Travel Exhibitions, said: “with Reed’s portfolio of large-scale travel events spanning the globe, we are delighted to be able to launch a forum specifically dedicated to a niche sector travel industry such as ski.

To ensure a targeted event where ski travel buyers can conduct business with ski travel destinations and in-bound operators all buyers and suppliers will be pre-qualified against strict criteria for participation in ISTM.

One only has to look at the incredible success of similar Reed Travel events across the globe, such as the International Golf Travel Market, to see just how important this kind of event can be to the niche markets they serve”.

As well as the pre-scheduled appointments there will be a selection of topical industry seminars and destination briefings designed to arm delegates with the latest product information, tools and technologies required to complete their contracting for the year ahead. There will also be numerous opportunities to network socially and to meet members of the European travel trade press.

Gordon Ritter, Purchasing Director, TUI Ski, TUI Travel PLC, said: "ISTM represents a unique opportunity for the European ski industry to come together to continue to develop product & strategic business relationships. ISTM is poised to become a key event in the ski travel industry calendar where buyers and sellers can work to create choice & value for all their customers. I am looking forward to the event in Kitzbuhel in March 2014."

Eurotours International’s, CEO, Hans- Dieter Toth added: “Kitzbuhel, home to Eurotours head office, is a fitting destination to host the inaugural International Ski Travel Market for senior buyers in the global market. Eurotours International is one of the largest tour operators in Central Europe in direct sales and this is an opportunity for the leading stakeholders in the ski industry to come together for the first time to an event focusing entirely on winter sports holidays. Setting the scene for business in Kitzbuhel will ensure success for all involved and I am anticipating good business opportunities at the event.”

Grimster went on to say: “There is already a tremendous buzz surrounding ISTM and its generating excitement right across the European ski travel industry. Not only is it the ideal opportunity to promote and attract business but it’s also the perfect way for everyone involved to share ideas and give an overall boost to the sector.

Following months of intensive research we believe we have struck the right formula with the event format, location and specifically the timing with respect to contracting deadlines. ISTM will be the only pan-European ski tourism event soon to be firmly established within the annual exhibition calendar.”

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Lynsey Devon

Heaven Publicity Ltd

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About Reed Travel Exhibitions

ISTM is owned by the world’s leading provider of exhibitions in the travel and tourism industry, Reed Travel Exhibitions (RTE). Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry. In 2011 RTE 13 events were the catalyst for £2,807 million worth of travel and tourism business deals. The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market. April 2013 will see RTE launch World Travel Market Latin America in São Paulo.

RTE is a business unit of Reed Exhibitions. In 2011, six million participants attended RE’s 500 events in 39 countries covering 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation. Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.


About Us

Heaven Publicity is a travel and ski publicity agency launched by Lynsey Devon. Over 20 years Lynsey has earned a reputation for building effective and successful publicity campaigns for leading companies in the travel and ski industries.