The residence is an excellent example of participatory city marketing that utilises the skills and followers of international content producers in a new way. It generates an enormous amount of high-quality content about Helsinki through many different lenses and over many different channels
This year’s festival will highlight the themes of responsibility and environmental values. Volunteers can join a paddling excursion to pick up trash from the islands, and families can enjoy the ‘Adventure in Bird Paradise’ on the island of Harakka
The model was suitable for all communications and marketing: personal contacts are the most effective tool. This was professional and well-planned work that can be applied to a wide range of situations.
Altogether 243 international cruise ships will visit Helsinki this summer, bringing with them an estimated 460,000 cruise visitors, which would be a new record for us
Helsinki has long been one of the top 20 congress cities in the world*. Our appeal is based on our reputation for reliability, the quality of services here, our excellent connections to other parts of the world, and the high level of safety and security. Big congresses are also increasingly attracted to Helsinki by our world-class expertise and the high level of research in many fields of science.
The international convention of the Jehovah's Witnesses and the ESHRE annual meeting represent just half a percent of all the major congresses with around 10,000 participants that tour around the world, and the competition to attract them is really intense. These huge meetings are a huge stimulus to local businesses. The ESHRE annual meeting alone is expected to generate around 15 million euros in tourism income for Helsinki.
The EAACI Congress 2017 will be one of the biggest international scientific meetings ever held in Finland. Helsinki won the bid not only due our expertise in this field but also very much due to the perseverance and tenacity of Professor Lauerma. Not only will the congress be very important for the scientific community, its economic impact is expected to exceed 15 million euros.
In terms of the general rating and level of recommendations, the results are the best we have seen in the hundreds of event surveys we have carried out over the past 10 years. Only three other events have come close in terms of overall impression or recommendations, but no other event has rated as highly in terms of both. It really doesn’t get much better than this.
This year visitors really fell in love with Lux Helsinki and made it their own. The event was considered entertaining, interesting and especially beautiful, which was also reflected very strongly in social media and by the fact that nearly all of those who responded to the survey would recommend the event to a friend.
Events had a big impact on tourism last year. The biggest of these, Gymnaestrada in July, brought 21,000 participants from around the world to Helsinki. The International Ice Hockey Federation World Junior Championship that began in December also attracted a large number of visitors, thanks in part to the affordable ticket prices. Japan Week last October in turn helped generate more overnight stays by visitors from Japan.
The outlook for tourism in Helsinki Region looks bright, as we are finally gaining increased accommodation capacity of around 1000 beds. We expect this to be reflected positively in the number of overnight stays, and it should also make it easier for us to attract even more major international events.
New Year’s Eve in Senate Square is a fun family event in which shared experiences are the most important thing. This year again we expect around 20 to 25 thousand people.
Performing at the New Year’s Eve celebrations of my lovely hometown of Helsinki is really a dream come true! We have put a lot of time and love into designing and rehearsing this show. I can’t imagine a more magical moment: the world’s most beautiful Empire-style centre, all the beautiful people there, New Year’s Eve, the beauty and majesty of life and time, the music, the joy and the nostalgia. I’m looking forward to it with enormous excitement.
Visitors from China generated 137 million euros in tourism income for Helsinki Region in the first three quarters of this year. At the same time, visitors from Russia generated tourism income of around 90 million euros.
There was a big drop in the number of visitors from Russia to Helsinki last New Year’s, falling by around a half, but we do not expect this number to fall any further this year.
We expect the number of overnight stays in Helsinki to grow by around four percent this year to 3.4 million. Helsinki’s strength is that we have several major incoming markets that we are also actively investing in.
Helsinki’s advantages include its leading expertise and the high level of research in many fields of science, as well as its good reputation, excellent connections and high level of services.
The congress and its speakers represent pinnacle of scientific research in the field of allergology and clinical immunology. The programme also addresses caregivers and healthcare for allergological patients.
In addition to generating tourism income, international scientific congresses are also very important for the scientific community. Attracting the EAACI annual congress to Helsinki supports in particular our aim of profiling Helsinki as the Health Capital of Northern Europe.
The New Year’s season is always a great time for a family holiday, and this year there’s no better place to enjoy it than Helsinki. This season is especially packed with events that will appeal to families, not least the junior ice hockey world championships.
Families who love the outdoors should head for the first ever Uunisaari New Year’s Market, where they can shop for design, handicrafts and vintage items while enjoying the fresh air and beautiful views.
The Lux Helsinki light festival is a fun family event. The new route culminates in a Light Playground at the Annantalo Arts Centre, where children can enjoy activities related to light, including workshops, light painting and polar night therapies.
This shows how Helsinki is still one of the most attractive destinations in the Baltic Sea.
These days the different consumer segments and their special needs are taken into consideration already during the design and construction phase of the new cruise ships. Cruise operators are also profiling more and providing more specialised services onboard.
Cruise visitors are no longer such a cohesive group as before. They are also more independent and keen on seeking alternative ways of experiencing the cities they visit. These days cruise visitors often book tours up to a year in advance, well before they begin their cruise.
“In order to achieve visible results, a city the size of Helsinki has to be bold and innovative. We have to try and stand out with create concepts and seek new forms of cooperation with business partners.
“Helsinki’s story is created out of genuine experiences and observations. We want Helsinki to be recommended even more as both a travel destination and as a place to study and work. We expect the #HelsinkiSecret Residence to generate a lot of international visibility for Helsinki in the social media.”
“For several years now we have developed cooperation with social media influencers, and we have listened to any weak signals received from them. In this way, the #HelsinkiSecret Residence represents marketing communications service design as its best.”
Visitors and residents will have the chance to see Tetsuro Shimaguchi, a star of the Quentin Tarantino movie “Kill Bill”, perform with The Samurai Sword Artists KAMUI at the Savoy Theatre, as well as take part in traditional tea ceremonies at Annantalo.
Koto artist Atsushi Masuda will perform at the Savoy together with Finnish jazz pianist Kari Ikonen on 21 October and Aki Rissanen on 23 October, while the Aichi Shukutoku University Wind Orchestra will perform together with the Helsinki Symphonic Winds orchestra on 26 October.