Helsinki Pride and Tuska together in Helsinki and on the My Helsinki website

Helsinki is launching a new website,, for visitors and residents. The new website will highlight the latest trends and events in Helsinki, as well as tips by local residents. Both Helsinki Pride and the Tuska Open Air Metal Festival feature heavily in the launch of the My Helsinki website. Helsinki Pride and Tuska Metal Festival join forces, because the city - and love - belong to everyone.

Photo: Emma Suominen

Helsinki continues to develop by coming up with ideas together with locals, who have made the city their living room by inspiring unique new events and initiatives. To satisfy the demand for a common information channel for these events, Helsinki is launching the website in both Finnish and English on Monday 27 June 2016.

“Helsinki Pride and Tuska are taking place in Helsinki at the same time this year, so the streets will be filled with both heavy metal fans in black leather and rainbow-coloured flags in support of Helsinki Pride. Helsinki welcomes everyone as they are, without filters, and to express their own values. The interaction between different outlooks and genres makes Helsinki an interesting city that is always capable of creating something new. This is why we wanted to feature both Helsinki Pride and Tuska in the launch of our new website,” says Tia Hallanoro, Marketing Communications Director at Visit Helsinki.

Helsinki Pride is a theme week for gender and sexual , minorities in Finland that is open to everyone. Pride Week is a packed with a rainbow coloured programme, including lectures on current topics, discussions, sunny picnics and workshops. The theme this year is media and culture. Helsinki Pride culminates on Saturday 2 July with the Pride Parade, the Park Party and the Closing Party, which is being organised together with the EuroGames Helsinki happening at the Cable Factory (Kaapelitehdas). Tuska in turn is Helsinki’s famous open air heavy metal festival, which is being held this summer for the 19th year. Last year Tuska attracted over 25,000 heavy metal fans to Helsinki. 

“The city belongs to everyone. Helsinki is also the perfect platform for innovations. The excellent synergies between different actors here is creating a culture of openness, and we want to part of it,” says Iina Niemi, Producer of Helsinki Pride.

“Tuska has become integrated with Helsinki’s urban culture for close to 20 years, perhaps even somewhat surprisingly. Originally a subculture of black leather and studs, heavy metal is now amicably flirting in the mainstream with other subcultures, as we will see over the coming weekend on the streets of Helsinki,” says Eeka Mäkynen, CEO of Tuska.

The future expects radical, bold deeds.
Discover Helsinki on the new website and find #myhelsinki on social media.

See campaign video.

Tuska 1–3 July 2016 Suvilahti, Helsinki
Further information:
Eeka Mäkynen, CEO
+358 50 3444 789

Helsinki Pride 27 June – 3 July 2016
Further information:
Annu Kemppainen
Chairperson, HeSeta
+358 50 3425476

Iina Niemi
Producer, Helsinki Pride
+358 400 703517 

Visit Helsinki
Tia Hallanoro, Marketing Communications Director

+358 40 826 3130

Visit Helsinki is a marketing name used by Helsinki Marketing Ltd, a city-owned company that is responsible for the city’s marketing operations.


About Us

Helsinki Marketing is a company owned by the City of Helsinki. It is responsible for operative city marketing and business partnerships for Helsinki. Helsinki Marketing interacts with local residents, visitors, decision-makers and experts.