Always open at Hemtex

Hemtex has opened its e-store, the Hemtex webshop, secretly
The official opening was planned for November 10, but since all tests have been performed and the e-store is already a success among the employees, the rest of Sweden’s population is now being given the opportunity to take advantage of all that is on offer. The decision to introduce e-trade in Hemtex’s other markets will be made in 2009.

The store will initially offer between 700 and 1,000 articles from the Hemtex textile range. The assortment will be successively expanded to include furnishings and home accessories, which are offered in the traditional stores. The e-store is based on the four rooms included in the Hemtex range: bedroom, living room, kitchen and bathroom.

E-trade is becoming ever stronger in Sweden according to the Swedish Retail Institute, which reported an increase of 21.1% during the second quarter of 2008. The e-trade sales forecast for the whole of 2008 is SEK 21 billion, which will thus represent 4% of total sales in the retail industry.

For consumers, rapid delivery is vital when shopping on the Internet, which was prioritized when Hemtex was choosing its solutions and cooperation.

“We are very happy to be able to offer e-trade as a supplement to all existing and potential customers, who, in peace and quiet, want to measure, think and shop on their computers. To ensure that our customers receive rapid and safe delivery of their goods, we have chosen to cooperate with Posten Logistik. This cooperation will lead to a large number of delivery points and locations where there are currently no traditional Hemtex stores. From our surveys, we are also aware that customers appreciate text-message notification, which is available as an alternative to the customary notice. Text-message notification also helps customers collect their packages more rapidly,” says Sanna Lindström, manager of e-trade at Hemtex.

During the autumn, Hemtex launched its new website and IR page, which have now been supplemented with the possibility of shopping directly on the Internet.

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About Us

Hemtex is a leading Nordic retail chain in the market for home textiles, with more than 150 stores in the Nordic region. Hemtex is based on an attractively priced and functional range of home décor products, with a focus on home textiles for all rooms in a house. At December 31, 2013, the Hemtex Group’s annual sales amounted to SEK 981,3 million. Hemtex shares are quoted on Nasdaq OMX Stockholm, Small Cap. Hemtex has been a subsidiary of Hakon Invest AB since June 2009.

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