NEWEST EPISODE OF ABC’s HIT ROMANCE REALITY SERIES THE BACHELOR FILMED IN LAPLAND
Ari Vuorentausta, Managing Director of Lapland Hotels, believes that the visibility brought by the popular reality TV show is a jackpot to tourism in Lapland.
Millions of Americans witnessed the final twists and turns of the newest Bachelor, Nick Viall’s arctic wooing tour, when the second of three exciting episodes of The Bachelor series’ was broadcast in the United States on Monday, 6 March. The episodes filmed in the middle of Lapland’s wintery scenery became a unique, four-hour long travelling advertisement. In addition to the United States, the series will be shown in dozens of other countries, including the UK, New Zealand, Canada, Australia and India. The finale, filmed in Rovaniemi, will be shown in the United States on Monday, 13 March 2017, at 8/7c, on ABC.
Nick Viall, runner-up on Kaitlyn Bristowe’s and Andi Dorfman’s seasons of The Bachelorette and a fan-favorite on Bachelor In Paradise, is taking one more chance at finding his true love. The 36-year-old entrepreneur from Milwaukee, Wisconsin is ready to put his heartbreak behind him and move forward on an international journey that he hopes will lead him to the woman he will spend the rest of his life with. Now that Nick is handing out the roses, will he finally find the love that he has been longing for? Follow Nick’s search for “the one” on the hit romance reality series The Bachelor, Mondays (8:00 – 10:01 p.m., ET/PT) on ABC.
Several operators in Lapland took part in the production process. One of the main partners was the hotel chain Lapland Hotels. Their Managing Director, Ari Vuorentausta, thinks that the visibility brought on by The Bachelor is a potential jackpot to Lapland and the region’s tourism business.
“Lapland is an exotic and unique nature travel destination for tourists. Now we also have the chance to show the romantic side of Lapland to the whole world. Thanks to The Bachelor, we will see more honeymoon travellers in Lapland in the future. It was wonderful to receive some excellent feedback from the series producers in recognition of the determined work done in Lapland with the demanding international customers,” says Vuorentausta.
Other production partners in Lapland, in addition to House of Lapland, included Lapland Safaris, Visit Rovaniemi, and Inari-Saariselkä.
Lapland attracts production crews from around the world
Interest in the filming opportunities in Lapland is increasing around the world. Thanks to a production incentive launched at the beginning of the year, the productions of long feature films, documentaries and serial fiction and animation may receive a compensation of up to 25 per cent from the costs of a production produced in Finland. Combined with the unique nature of Lapland’s scenery and the efficient service infrastructure, this production incentive is perfect for creating new opportunities for international productions.
Lapland’s success is sped up with the help of viewing parties held in Los Angeles and New York, arranged by Lapland’s marketing and communications organization House of Lapland in cooperation with Finnair. In these parties, the viewers can see how newest Bachelor Nick Viall’s journey come to an end while learning about the opportunities of Lapland as a filming location for audiovisual productions and as a travel destination.
“The Bachelor will make Finland and Lapland known to millions of potential customers. International productions such as this are perfect for attracting tourists to Finland and they benefit the entire tourist industry. For Finnair, the United States is an important, growing market area, and we have invested heavily in promoting Finland as a travelling destination,” says Finnair’s Vice President of Brand, Marketing & Customer Loyalty Johanna Jäkälä. Finnair flew the production crew to Finland and Lapland.
House of Lapland / Lapland Film Commission
puh. 040 350 8322
About House of Lapland:
House of Lapland is a marketing and communications house jointly owned by the municipalities and institutes of higher education of Finnish Lapland and the Regional Organisation of Enterprises in Lapland. We work to promote the visibility and attraction of Lapland within the region’s vital stakeholder groups.
ABOUT THE BACHELOR
On ABC’s hit primetime reality series The Bachelor, one lucky man is offered the chance to find true love. A single and eligible Bachelor embarks on a romantic journey, getting to know a number of beautiful women, gradually narrowing the field as he continues his search for his soul mate. At the end of this romantic voyage, if he has found the one, will there be a proposal — and will she say yes? Hosted by Chris Harrison, The Bachelor is produced by Next Entertainment in association with Warner Horizon Television.
For more information on The Bachelor, visit http://abc.go.com/shows/the-bachelor.