Beauty Bloggers & YouTubers from Around the World ‘Blog For Bunnies’ to Help the #BeCrueltyFree Campaign End Cosmetics Animal Testing

LONDON (9 March 2015)—Cruelty-free beauty bloggers and YouTubers from around the world have come together to ‘Blog for Bunnies’ in support of Humane Society International’s #BeCrueltyFree campaign for a global end to animal testing of cosmetics. Bloggers are taking part in Australia, Brazil, Canada, Japan, Korea, New Zealand, Thailand, Taiwan, the United Kingdom and the United States, to raise awareness about cosmetics cruelty and to demonstrate support for turning the whole world cruelty-free.

#BeCrueltyFree is excited to be working with some of the most influential cruelty-free beauty bloggers around, including Marion & Sanne at DerpinaMODE , Rosianna Halse Rojas , Ashlee Piper at The LilFoxes , Tashina Combs at Logical Harmony , Courtney Nawara  at Phyrra Beauty for the Bold, Sunny Subramanian at Vegan Beauty Review , Whitney at Eco Vegan Gal , Meagan Kerr at This is Meagan Kerr , and Jodi at GooRoo Beauty .

Claire Mansfield, HSI’s #BeCrueltyFree campaigns director, said: “Bloggers and YouTubers are fast becoming a go-to source of information, particularly for the younger generation. So we are thrilled to have the support of these fabulous bunny-friendly beauty experts to help us raise awareness about how consumers everywhere can support our #BeCrueltyFree campaign to end cosmetics cruelty.” 

In New Zealand, the #BeCrueltyFree campaign is leading efforts to see a ban on cosmetics animal testing introduced via an amendment to the Animal Welfare Act. A ban already has the support of NZ’s cosmetics industry, and style and wellness blogger Meagan Kerr agrees that cruelty-free cosmetics are the only way to go.

Kerr said: “ It’s definitely time for New Zealand to make animal testing of cosmetics illegal, just like Europe and India has done. We have some awesome cruelty-free brands here in New Zealand and it would be so great for consumers to be able to buy ‘Made in New Zealand’ knowing that no animals were hurt in the testing.”

In the United States the number of animals suffering for the beauty industry is unknown because companies are not obliged to make their tests public, and the animals most commonly used in such testing – rats and mice – are not even included in official statistics. The #BeCrueltyFree USA campaign, run by The Humane Society of the United States and Humane Society Legislative Fund, was instrumental last year in  leading the federal lobbying campaign to support  the landmark Humane Cosmetics Act.

Ashlee Piper of The Little Foxes , said: “Most consumers I speak to are appalled to learn that animals are still being used for cosmetics testing here in the United States, and once they know, there’s a lot of public support for a ban. With the 28 countries in the European Union, Israel, and India having banned animal testing in cosmetics, I hope we (the US) will be the next to follow suit. There are so many incredible awesome, kind alternatives on the market; There’s simply no excuse or reason for cosmetics cruelty.”

Click here for a full list of Blog For Bunnies supporters.

ENDS

Media contact:

Wendy Higgins, Communications Director: 44 (0)7989 972 423, whiggins@hsi.org 

Humane Society International and its partner organisations together constitute one of the world’s largest animal protection organisations. For more than 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands on programs. Celebrating animals and confronting cruelty worldwide – on the Web at hsi.org/becrueltyfree 

About Us

Humane Society International and its partner organisations together constitute one of the world’s largest animal protection organisations. For more than 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands on programs. Our key campaigns include Kill the Cull opposing England's badger cull; Be Cruelty-Free to end animal testing of cosmetics; CITES and wildlife protection; Love Spain Hate Bullfighting. Celebrating animals and confronting cruelty worldwide – on the Web at hsi.org Be Cruelty-Free is the largest campaign in the world to end cosmetics animal testing. Globally HSI is leading the charge to end cosmetics cruelty in Australia, Brazil, Canada, China, Japan, Korea, New Zealand, Russia, Taiwan and Be Cruelty-Free USA is spearheaded by The Humane Society of the United States. On the web at hsi.org/becrueltyfree

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