Global Singing Star Leona Lewis Sends Personal Plea to Brazil’s Senate to Ban All Animal Testing for Cosmetics

“No-one needs a lipstick more than a rabbit needs her life.” 

BRASILIA (1 June 2015) – Leona Lewis has written a personal plea to the Brazilian Senate in a bid to ban all cruel animal testing of cosmetics in Brazil. A delegation of leading animal protection groups in Brazil, led by Humane Society International’s #BeCrueltyFree Brazil campaign, hand delivered Leona’s heartfelt plea to Senator Cristovam Buarque in Brasilia. The presentation by Humane Society International, took place following a Public Hearing in which scientists and #BeCrueltyFree representatives made the case for a robust cosmetics animal testing ban.

In June last year, legislators introduced a bill now going through the Brazilian Senate promising to ban animal testing for cosmetics such as new lipstick and shampoo. However, severe loopholes in the bill language mean that while the relatively rare practice of animal testing for finished products would be banned, the far more routine animal testing for cosmetic ingredients can continue. Unless amended, countless rabbits, guinea pigs and other animals will continue to suffer and die for Brazil’s beauty industry. That’s not good enough, says Leona Lewis and Brazil’s leading animal groups.

Leona Lewis wrote to the senator: “Subjecting animals to having cosmetic chemicals dripped in their eyes or force fed to them in massive, lethal doses is a completely unjustifiable cruelty. No-one needs a lipstick more than a rabbit needs her life…The loopholes in Bill PLC 70/2014 would allow companies to continue cruel animal testing for virtually any ingredient, meaning Brazil would have a false test ban that in reality saves no animals at all.

My friends at HSI from the #BeCrueltyFree Brazil campaign can advise you of precisely what changes need to be made to ensure that Brazil introduce a strong, meaningful and full ban on cosmetics cruelty. Please show the rest of world that when Brazil says no to cosmetics cruelty, it does so sincerely, no half-measures.”

Read Leona’s letter in full in English and Portuguese.

Download Leona's #BeCrueltyFree Brazil action card here.

Ending cosmetics animal testing in Brazil is one of the #BeCrueltyFree campaign’s global priorities. As the world’s fourth largest beauty market after the European Union, the United States and Japan, Brazil’s cosmetic industry is booming. However, the country’s cosmetics testing regulations still rely heavily on cruel and outdated eye, skin and oral toxicity tests on live animals.

Antoniana Ottoni for #BeCrueltyFree Brazil said: “We are very grateful to Leona Lewis for her personal support, and to Senator Buarque for taking the time to meet with us to hear Brazil’s animal protection leaders speak with one voice on this issue. Countries around the world are implementing strong bans to end cosmetics animal testing, and Brazil must not be left behind with a weak ban. In January last year the state of São Paulo banned such testing, mirroring test bans already in place across the EU, Norway, Israel and India, and most recently New Zealand became the latest country to ban cosmetics animal testing. Brazil must stand shoulder to shoulder with these countries with a ban that will save animals’ lives and protect consumers.”

#BeCrueltyFree Brazil is part of the largest campaign in the world to end cosmetics animal testing, supported by ARCA Brasil, ProAnima and the National Forum for the Protection and Defence of Animals.     

Read the #BeCrueltyFree Brazil briefing here for more information.

ENDS



Media contact:

Wendy Higgins, HSI Communications Director: 44 (0)7989 972 423, whiggins@hsi.org 

Humane Society International and its partner organisations together constitute one of the world’s largest animal protection organisations. For more than 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands on programs. Celebrating animals and confronting cruelty worldwide – on the Web at hsi.org/becrueltyfree 

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Humane Society International and its partner organisations together constitute one of the world’s largest animal protection organisations. For more than 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands on programs. Our key campaigns include Kill the Cull opposing England's badger cull; Be Cruelty-Free to end animal testing of cosmetics; CITES and wildlife protection; Love Spain Hate Bullfighting. Celebrating animals and confronting cruelty worldwide – on the Web at hsi.org Be Cruelty-Free is the largest campaign in the world to end cosmetics animal testing. Globally HSI is leading the charge to end cosmetics cruelty in Australia, Brazil, Canada, China, Japan, Korea, New Zealand, Russia, Taiwan and Be Cruelty-Free USA is spearheaded by The Humane Society of the United States. On the web at hsi.org/becrueltyfree