Insider’s Corner Q&A: Arjan Vilkhu

IBISWorld catches up with Arjan Vilkhu of SentrySafe to find out firsthand what's going on within his industry

IW:  What challenge do you and SentrySafe face right now?

AV:  In the recent economic environment it is never been more important to offer consumers the products and services that bring them the increased value while maintaining company growth

IW:  How does IBISWorld help you overcome this challenge?

AV:  IBISWorld provides us with the industry, channel, and manufacturing data and trends that help understand the current and future market.

IW:  What do you foresee happening in your industry within the next year?

AV:  Continued Competition and increased importance in better understanding consumer needs and wants in addition to a need to discover new consumer insights.

IW:  Tell us something interesting about yourself:

AV:  I spend most of my free time with my new baby girl, Sophia. When I do get some free time I enjoy watching hockey and playing golf.

Arjan Vilkhu is a Marketing Research Manager at SentrySafe, the world leader in fire-resistant and security storage (manufacturer of fire resistant safes).

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Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide.

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SentrySafe manufactures fire resistant safes
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